There may be times when a potential customer will come into your shop, begin making a purchase and then fail to complete it. This is referred to as an "Abandoned Basket." Fortunately, any products and details entered by the customer are stored in this abandoned basket for 30 days. During this time the shopper can rocver their basket and complete the order, and you will have access to this data for up to a year.
This data is recorded and displayed in the Dashboard area and can be used to gain insight into the number of customers who aren't making it all the way through to checkout.
Using the "View" drop-down you can select how much data you want to see over a length of time:
Zoom in over a short period of time or use the graph to look at the last year, for example. Use these to draw upon any patterns or conclusions from abandoned basket activity in your shop.
This graph will populate with any shopping baskets abandoned according to the duration you have selected to display. If none are shown, this is good news and means that there were no abandoned baskets recorded in that time period.
When/if a customer who has abandoned a basket returns within 30 days and finishes their purchase, this is considered to be "Recovered". A number of baskets recovered is also displayed and broken down into a total number and a percentage - so you know just how many are, or aren't, coming back!
To delve deeper into the case of each abandoned basket, an advanced Reports screen is available on the Shop Builder Pro and Shop Builder Advanced packages.
If you have any questions about the above and would like to know more about the Dashboard – contact your Account Manager who will be happy to go through it with you.