Support > Promoting Your Website > Search Engine Optimisation
A 404 Page is shown when a page on your website cannot be found. This can happen when a page that used to exist has been deleted but is still linked somewhere or if the wrong URL is added or shared on the web.
404 Errors are a somewhat common occurrence on the web. In fact, if you type in something random after your URL in your browser, you’ll open a 404 page. If you’re a Create User, it’ll look something like this:
It's important to note that a user receiving a 404 error will not negatively impact your SEO if the page is unintentional. Search engines will eventually stop indexing these pages. You can identify where 404 errors are occurring on your site through Google Search Console and fix these by correcting any broken links if they are a problem to you.
From your visitor’s perspective, however, the 404 page above isn’t a very good first impression of your website. You can easily customise this page on Create to better represent your website and direct users to your most important pages to alleviate any confusion or frustration.
A good "404 page" should let your user know what has happened and let them know how to get back on track. You should add a simple message to let your user know that the page doesn't exist, and encourage them to click through to another page of your site with a clear call-to-action. This could be your home page, your shop, a selection of featured articles or any other page you think would be suitable.
Including exciting images and inviting text can help to make the page seem like less of an error and can perhaps even work as a polite welcoming to your site.
Follow the steps below to create yours:
Click on Content from the top menu
Click Add New Page in the top-right corner
Select Content Page from the list
Scroll down and turn off the Shown on Menu setting
Change the field titled Page Filename to: notfound
Click on the Meta Info tab near the top and set Show on Sitemap to No
Click Save Changes
You will need to save and publish in order for your custom 404 page to display. Enter a broken URL to test that your 404 page is working as expected
If you have any further questions, please get in touch and we will be happy to help.Get in Touch