No one likes to land on a broken page on a site. A poor "404 page" can be confusing, frustrating, and drive people away. With Create, you can easily customise your "404 page" to keep your users happy.
If a page on your website cannot be found, it will show up as a 404 error. This can happen when a page that used to exist has been deleted but is still linked somewhere, or is still being indexed by search engines. Sometimes it happens if the wrong URL is added.
It's important to note that a user receiving a 404 error will not negatively impact your SEO in the slightest and search engines will eventually stop indexing these pages. However, it is important to improve the user's experience with a good 404 page.
To create a custom "404 page" you'll first need to create a new page:
You can now add your custom 404 content. If you're not sure what to include, see the section below on what makes a good "404 page".
Once you've added your content, you can continue with the steps below:
A good "404 page" should let your user know what has happened and let them know how to recover. Adding a simple message to let your user know that the page doesn't exist, and encouraging them to click back to your homepage to try again - including a clear call to action will speed this up.
Above all else your page should be short and to the point. You don't want to confuse anyone who lends on it, and leave them wondering what to do next.
If you have any questions about 404 pages, please contact your Account Manager who will be happy to help and advise further,