Enhanced Ecommerce Tracking for Google Analytics allows you to dynamically measure user interactions with products on your website shop throughout the user's shopping experience. It includes areas such as; product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds!
This information will be extremely useful in assessing conversions and how to improve your users ordering experience resulting in higher sales.
To switch this functionality on in your Google Analytics account please follow the steps below:
6. Within the Step 2 setting, "Enhanced Ecommerce Settings", set the status to "ON". This option enables you to:
Please note you can turn this option off to restore the older category of Ecommerce reports if you so wish.
7. Add your optional funnel steps. You can come back and do this if you so wish.
Once you have actioned this, you will see a green "success" at the top of your screen. Following this you will be able to start using the Enhanced Ecommerce Tracking in your Create account right away!
Enhanced Ecommerce Tracking provides you with a number of insightful and actionable reports. For examples of the types of reports you are able to pull using this feature please see Google's "Enhanced Ecommerce Reports".
For more information on Enhanced Ecommerce tracking please refer to Google's support centre
To begin tracking you will need to have your Google Analytics Account connected to your Create site - please see our HelpCentre guide "How Do I Add Google Analytics To My Site" for more details.
This advanced feature is available for members on Shop Builder Pro, and Shop Builder Advanced only. If you have any questions about changing your account package, or would like any help using the feature please do contact your Account Manager, we are always happy to help!