A blog is a great way to keep your customers in the loop about things you and your business are up to. It gives your company a personality so that customers and potential customers can relate to you more. In addition to this, a blog is fantastic for the SEO (Search Engine Optimisation) of your website, as Google favours regularly-updated content. It is also a great opportunity to get more keywords onto your site!
In this guide we will be looking at the following:
The first thing to do is to create your blog page by following these steps:
Your 'blog' page should now appear on your “Content” screen!
Now your blog page is all set up you may want to think about customising the blog to fit with your site. For example, you may want to change the menu text of this blog page and perhaps add a little introduction to your blog. To do this, just follow the below instructions:
To add a new blog post please follow these steps:
From this screen you can add a new blog post, edit/add categories and select certain blog options.
Above is a screenshot of the 'Add/Edit Blog Post' screen.
This feature allows you to organise your blog posts. They will display on the right hand side of your screen in a list. This is great for your customers to navigate their way to content-specific blog posts that they are interested in knowing more about.
To add a new blog category, follow the below steps:
You may then go about allocating certain blog posts to their relevant categories. To add an existing blog to a category please follow these steps:
Here you can adjust a few settings relating to your blog. You can find these options by editing your blog page and selecting the “Blog Options” button.
The following options are included:
- Set this to “Yes” if you want the email addresses of people who have posted to be displayed on the blog page. However, we advise against this as the email addresses could be picked up by junk-mail robots.
- You can be sent a notification by email whenever somebody posts a new comment on one of your blog posts. Comments will not appear on your site until you have approved them.
- Choose whether or not you want users to be able to post their website address when they comment.
- This is the amount of blog posts that are displayed on each page of your blog.
- Allows users to to post comments on your blog posts.
- Shows the date archive panel, which allows visitors to navigate through your blog posts by month and year.
Tips for Bloggers
Not sure what to blog about? See the link below for some fantastic guidance on the type of content that you could include in your blog posts:
Note that the date and time of blogs are referenced in GMT - see our guide for more information relating to this.