Blog > 10 Tips For Setting Up An Instagram Profile For A Small Business
Posted By Create
Instagram is one of the largest social networks in the world, with an average monthly user base of 500 million and an average 95 million photos shared a day.
How to Get Started on Instagram
Get The App
Don't Hide Your NameWhen setting up your Instagram profile through the app, make sure you pick a username which clearly reflects your business. For example, If your business is called Luxury Pillows, use 'luxurypillows' as your username. Don't be tempted to shorten it for spacing reasons to something like 'lpillows', as it won't be clear that you're a business.
Consider Your Filters
Instagram's filters are a fantastic way to take professional-looking photos with ease. But before slapping on any old filter, take a moment to think about which will look the best. The Next Web has a great guide on how to use Instagram filters like a pro.
ExperimentIf you've tried out the camera in the Instagram app and aren't keen on the selection of retrotastic filters available, don't worry. There are plenty of other apps you can use to stylise and export your photos to Instagram, such as Diptic and Hipstamatic. Not keen on everything being square? Use Squaready to quickly and easily crop or expand your photos and share them to Instagram.
Back UpIf you lose your phone or tablet, you can still access your Instagram feed via the recently-launched Instagram Profiles (check out ours below!). Your profile is a great way of showing off your business visually and you can link to it from your website with one of Instagram's pre-made badge icons. You can also back up all your Instagram photos to your computer at any time by using a tool like Instarchive.
What To Do Once You've Set Up Your Businesses Profile
Interact With The CommunityJust like other social networks, you'll benefit by getting involved in the Instagram user community. Don't be shy - get out there and start liking and commenting on other photos. This will draw other users back to your Instagram profile and then your website!
Think Outside The BoxIt's easy to import photos from your phone or tablet's photo gallery, meaning you can instagram anything, including snapshots of web pages, photos you've saved from the web and any photos you've taken with your cameraphone.
Find Out How Well You're DoingUse Statigram to receive detailed metrics on your Instagram photos, views, likes and more. You can also use it to connect your Instagram account with your Facebook business page.
Ask InstagramInstagram's own 'Instagram for Business' page has some interesting info about how to promote your pics and profile.
Find Out MoreFor more helpful advice on making the most of this popular app, iPhone and iPad users should check out 'Instagram Tips and Tricks' by Her New Leaf, and Android users should read 'Getting started with Instagram for Android' on CNET.
With Create's Instagram Feed widget, you can add photos to your website straight from your phone or tablet, wherever you are.
Learn more about Instagram and how to leverage it for your business needs in our other Instagram tips blog posts.
*Compatible with Google Android versions 2.2 and above.
The Instagram Feed widget is available on all current Create packages.