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How to Upload Your Products to Google Merchant Centre

To use Google Merchant Center with your Create account, if you have not already done so, you will need to first read our introduction to Google Merchant Center Guide and our product specification guide before uploading your product feed.

Please note that if any of your products fall under the category of "Apparel & Accessories" you will need to follow the guide for uploading "Apparel & Accessories" products to Google Merchant Center here. To see what subcategories fall under this, you can check on Google's taxonomy here.

Downloading your product Feed from your Create account.

Once you have set up your product's to comply with Google Merchant Center, you can download your feed ready to use.

To download your feed, please follow the steps below:

  1. Log in to your Create account.
  2. Click "Shop" from the Top Menu.
  3. Click "Product Promotion" from the left-hand menu.
  4. Click "Google Merchant Center" from the top tabs.
  5. Click "please click here" next to "To download your product feed for Google Merchant Center and upload it manually,". This will allow you to save the products feed to your computer.

Uploading your Product Feed to Google Merchant Center

Once you have saved your feed from your Create account onto your computer by following the steps above, you will be able to upload it to your Google Merchant account.

To do this, please follow the steps below:

  1. Sign in to your Google Merchant account here: http://www.google.com/merchants
  2. Click “Data feeds” from the left-hand menu.
  3. If you have not yet set up a feed, you will need to register a new one. You'll see a button to register a “New Data Feed”. Here you will need to add some information to set up your feed:

    a. Choose your “Target Country” from the drop-down menu.
    b. Choose “Googlebase” as the “Format”.
    c. Set your “Data feed filename” to “googleBase_productFeed.txt”
    d. Click on the "Save changes" button.

  4. In the Uploads column, click the "upload file" link.
  5. In the pop-up window, click the “Browse...” button.
  6. Navigate to the folder on your computer where your feed is. Select the file you've downloaded from your Create account and click Open. (Please make sure your file is a ".txt" before uploading).
  7. The name of the file you have selected will appear in the field to the left of the "Browse..." button. The filenames must match, so it is important to check this now.
  8. After you've verified that your filenames match, click "Upload and process this file".? Please note: The upload may take several minutes, depending on the size of your file and the speed of your Internet connection.
  9.  Once your file has been uploaded, you'll see notifications on your screen if the upload was a success.

The status of any feed can be found on this Data feeds page. It can take up to 24 hours for your file details to be updated in your account.

Automating your feed upload

As long as none of your products are in the "Apparel and Accessories" category, you can set up a schedule in your Google Merchant Center account to automatically update your feed, so that your product information stays up to date.

To see what subcategories fall under the category of "Apparel & Accessories" you can check on Google's taxonomy here.

If any of your products fall into this category or any of its sub-categories, you will need to manually update your feed regularly by following the instructions at the bottom of this page.

To automatically update your feed, you will need to get your schedule upload URL from your Create account.

You can find this by following my steps below:

  1. Log in to your Create account.
  2. Click "Shop" from the Top Menu.
  3. Click "Product Promotion" from the left-hand menu.
  4. Click "Google Merchant Center" from the top tabs.
  5. Copy the full scheduled updates URL. This will look something like this: http://YOUR_WEBSITE/shop/feeds/googleProductFeed-57964ec0cc0d7cfdacba55def1201e79.txt

 Once you have safely copied your feed URL you will need to add it to your Google Merchant account by following the steps below:

  1. Log in to your Google Merchant Center account.
  2. Click "Data Feeds" from the left-hand menu.
  3. Click "Create schedule" link next to your feed.
  4. Specify the times you would like your feed to automatically update.
  5. Paste in your URL and Click "Schedule".

Your products will now update regularly so that Google will have your most recent product details.

All set to start advertising your products

Your products will now be active on your Google Merchant Center account and you can now go in and set up your Product Listing Ads to start adverting your products on Google Shopping results.

If you have any questions about setting up your products with Google Merchant, or if you need any help setting this up, please do not hesitate to contact your Account Manager who will be happy to assist further.