To use Google Merchant Center with your Create account, if you have not already done so, you will need to first read our introduction to Google Merchant Center Guide and our product specification guide before uploading your product feed.
Please note that if any of your products fall under the category of "Apparel & Accessories" you will need to follow the guide for uploading "Apparel & Accessories" products to Google Merchant Center here. To see what subcategories fall under this, you can check on Google's taxonomy here.
Once you have set up your product's to comply with Google Merchant Center, you can upload your feed to Google Merchant Center.
As long as none of your products are in the "Apparel and Accessories" category, you can set up a schedule in your Google Merchant Center account to automatically update your feed, so that your product information stays up to date.
To see what subcategories fall under the category of "Apparel & Accessories" you can check on Google's taxonomy here.
If any of your products fall into this category or any of its sub-categories, you will need to manually update your feed regularly by following the instructions at the bottom of this page.
To set up your feed to automatically update, you will need to acquire a couple of URLs in your Create account.
You can find this by following my steps below:
You can then use these two pieces of information to create and schedule your product feed in Google Merchant Center:
Your products will now update regularly so that Google will have your most recent product details.
To download your feed, please follow the steps below:
Once you have saved your feed from your Create account onto your computer by following the steps above, you will be able to upload it to your Google Merchant account.
To do this, please follow the steps below:
The status of any feed can be found on this Feeds page. It can take up to 24 hours for your file details to be updated in your account.
Your products will now be active on your Google Merchant Center account and you can now go in and set up your Product Listing Ads to start adverting your products on Google Shopping results.
If you have any questions about setting up your products with Google Merchant, or if you need any help setting this up, please do not hesitate to contact your Account Manager who will be happy to assist further.
For more information on Product Listing Ads please see Google's help pages here.
For more information on Google's categories for the Merchant Center, you can find a taxonomy here.
Google Merchant Center is available on our Shop Builder Advanced package – see our comparison of account features page for more information regarding packages.