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How To Add Trustpilot Reviews To Your Website

Reviews of your products or services act as strong social proof and can help encourage future sales on your website. You can use your website to both collect and showcase your reviews.

Find out how to create a dedicated testimonials page on your website to request and display reviews >>


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One of the leading review sites in the UK is Trustpilot. Collecting and sharing reviews through their website can improve trust with your prospective customers and help you to get found in search engine results in the long term. 

Trustpilot offers a number of ways to help you to collect these reviews such as email signatures, business cards and integrations through your website known as TrustBoxes. Some are completely free, others offer more advanced features for a monthly subscription.

Trustbox Examples Trustbox Examples

These TrustBoxes can be placed anywhere on your site. You can add them to one of your pages using our Custom Content Blocks, or you can add them to every page of your site by adding the code to your site footer.

Here’s how you can add a TrustBox to your website.

How To Obtain Your TrustBox Code

  1. Log in / sign up to Trustpilot Business.

  2. From your dashboard, select “Showcase”, then "Website Widgets" from the left-hand menu.

  3. Select the TrustBox that you would like to use on your website.

    Selecting your trustbox

  4. Click “Get Code” on the right-hand side.

How To Add Your TrustBox Code To Your Website

TrustBox Code

Trustpilot will give you two pieces of code to add to your website. One set pulls the information from your Trustpilot account and the other creates your widget. You will need to create two HTML fragments to add these to your site. The steps below explain how to do this: 

  1. Log in to your Create Account in a new tab.

  2. Select "Content" on the Top Menu.

  3. Click "HTML fragments" from the left-hand menu.

  4. Click on the "New HTML Fragment" button at the top of the screen.

  5. Give the HTML Fragment a description for reference (e.g. TrustBox Code).

  6. On Trustpilot, copy the first box of code to your clipboard, then go back to Create and paste it into the large “HTML Code” box.

  7. In the “Type” section, select the “Head” option.

  8. Click “Add HTML Fragment”.

    Adding A HTML Fragment

  9. Repeat steps 9 - 12 for the second box of code on Trustpilot.

  10. In the “Type” Section, select the “Manual” option.

  11. Click “Add HTML Fragment”.

How To Display The TrustBox On A Specific Page Of Your Website

  1. Click the +Add Block button on the page you’re editing

  2. From the Add Block filters, select the Custom filter in the 'Blocks that include...' category

  3. Select the “Custom Single Element” block and place it on your page.

    Placing A HTML Fragment

  4. Move your cursor over the placeholder and select “Add Custom Element”.

  5. Select “HTML Fragment” from the drop-down box and click “Done”.

  6. Move your cursor over the HTML Fragment and select “Settings”.

  7. Select the second HTML Fragment you built from Trustpilot from the drop-down box.

  8. Save your page and republish your site.

How To Add The Trustbox To Every Page Of Your Website

  1. Select "Content" on the Top Menu.

  2. Click "Site Footer" from the left-hand menu.

  3. In “Custom Footer Content”, click the “HTML Fragments” icon from the top menu of the text editor.

    Adding A HTML Fragment To Your Site Footer

  4. Select the second HTML Fragment you built from Trustpilot from the drop-down box.

  5. Save your changes and republish your site.

More Questions?

If you have any further questions, please get in touch and we will be happy to help.

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