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How To Add the Pinterest Meta-Tag to Your Website Pages

The Pinterest meta tag is a useful piece of code that can be added to the HTML of a web page to help optimize the way content from that page is shared on Pinterest.

When a user pins content from a website, Pinterest will use the information in the Pinterest meta tag to populate the pin with a title, description, and image. This makes it easier for users to discover and share content, and can also help drive traffic back to the website.

Here's an example of how the Pinterest meta tag can be used:

<meta name = "pinterest" content = "nopin" description = "Sorry, this user does not allow pinning" />


This code tells Pinterest not to allow people to pin any content from the web page where it is placed. This could be useful if, for example, the page contains sensitive or confidential information that should not be shared.

Alternatively, the Pinterest meta tag can be used to provide more detailed information about the content being pinned. Here's an example:

<meta name="pinterest:description" content="This is a delicious recipe for chocolate chip cookies that are perfect for any occasion."/>
<meta name="pinterest:image" content=""/>


In this case, the meta tag is providing a description of the content (a recipe for chocolate chip cookies) and specifies an image to use when the content is shared on Pinterest.

If your website is built with Create, we automatically add rich data (as above) to your live products, categories, events, blog posts and contact pages so you don't have to. However, for pages where you want to restrict pinning, you will need to add the "nopin" tag to your page following the instructions below. 

For the code to function, you will need to place it in the "Custom <HEAD>" area of the pages you'd like to add the Pinterest Meta Tag to.

To do this, follow the steps below:

  1. Log in to your Create account
  2. Click on Content in the top menu.
  3. Select the Options icon next to the page you would like to add the tag to
  4. Click the Meta Info tab running along the top of the new window
  5. Paste the code into the Custom <HEAD> field and click Save Changes
  6. Repeat steps 2-5 for all the pages you want to add a tag to and then publish your site.

More Questions?

If you have any further questions, please get in touch and we will be happy to help.

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