Secure connections are a must for many online shoppers, and with search engines like Google making it their priority to link only to secure content and sites, having full SSL encryption on your site is becoming increasingly important.
SSL stands for Secure Socket Layer and works as just that - an added layer of security. This means protection for data and sensitive information passed between server and browser, making it less likely for a third party to intercept the information.
If you have a full SSL certificate you will see your web address start with https://, universally often recognised by a green padlock icon in the address bar. For example, take a look at the Create SSL secure website:
Not only does having the green padlock and https:// showing in your domain URL indicate a safe website for customers to enter their payment and card details. With search engines now prioritising secure sites as part of their ranking - full SSL is also good for your SEO! As search engines like Google now prioritise secure sites and content, having SSL integrated on your site will improve its ranking on search engines!
Where sensitive site data, such as card payments are being passed, SSL encryption is crucial and it’s important to note that all card processing services integrated with Create’s checkout already use SSL. This ensures the card details entered by your customers will always be encrypted.
Full SSL can actually help you improve your sales and turn visits into sales, as customers are more likely to complete a purchase being reassured that your whole site is secure, and a place they can safely enter their card details online. Moving forward, search engines will make SSL even more of a priority. As the next step from search engines, it is likely that pages that ask for personal details will be targeted and browsers start showing a “site not secure” message to warn off customers from non-SSL sites. Switching over to a package with full SSL now is recommended!
Read our guide on how to enable SSL encryption on your website.
Please note: If you purchase an SSL certificate for your website externally from Create you will not be able to add it to your Create website. Our system does not support externally purchased SSL Certificates.