Break up large blocks of text into small paragraphs to make pages easier and more pleasant to read.
Nobody wants to read an essay. If you want to get and maintain your visitors' attention, make text simple, quick, clear and as succinct as possible.
Add high quality images to your paragraphs, aligned to the left or right to liven things up.
Use headings to strengthen text. Headings give the reader an idea of what the text will be about, make it easier to find what they are looking for, and allow them to choose what is of interest to them. Headings also make the page look more organised and aesthetically pleasing.
Subtle design elements to break up text make your text much more appealing and make your website look professional and less "home made".