The alt tags associated with your images are used to give information about that image to both humans and search engines like Google.
An alt tag, or alternative text, is the text that will be displayed to assist visually impaired users using screen readers and is also used by search engines to understand the contents of the image. The alt text should describe the content of the image accurately, but not be too long. It is particularly useful for product images, try to be descriptive and think about what related terms that image might appear in Google searches.
To add an alt tag to an image, it will first need to already be placed on one of your web pages. You can then add an alt tag using the steps below:
You can also add an alt tag to your product images: