Video is becoming ever more popular and is arguably the preferred way that people consume content. YouTube is at the forefront of this movement towards video content and has become the second largest search engine in the world after Google.
Adding YouTube videos to your website is simple with Create. It provides an opportunity to showcase your personality, communicate about your products or services more effectively and build trust in your visitors.
Not only are videos a great way to communicate to people, but incorporating YouTube videos on your website can also come with a number of SEO benefits. If search engines find that users are engaging and staying on your page for longer because they are busy watching a video, this can be considered as a positive ranking signal as it indicates to search engines that a user has found value in the page.
Google has also started to show YouTube videos in their search so by including a video on your page, you could also benefit from more visibility in search if Google chooses to show you.
Here’s how to add a YouTube video to your site using Create:
Navigate to your Channel
Locate and open the video you wish to add to your site
Click on the Share button below the video
Click on Copy next to the URL
Your video URL is now copied to your clipboard
Click Content in the top menu
Click the Edit This Page (pencil icon) next to the page you would like to edit
Click the Add Block (+) button in the bottom left corner
From the drop-down in the Block Selector menu, select Video
Find your preferred layout for this Block (You can find a wider selection by using the Show Variants Option)
Click, drag and drop the Video Block onto the desired space on your page
Hover your cursor over this Block, you will see a Settings icon appear
Click the Video Settings icon
Paste the URL of your YouTube video into the YouTube URL box
Save your changes
If you receive an error message (as below) over the Video Block on your live site, there will likely be something wrong with the URL inputted.
Double check the YouTube URL to ensure that there are no extra characters or extensions that shouldn't be there. As a rule of thumb, anything appended after an ampersand (&) should be removed, along with the ampersand itself.