A new feature has been released that allows you to redirect visitors from an old page on your website to a new destination of your choosing.
Custom Redirects (or 301 redirects) are particularly helpful in creating new pages in place of old content. In many instances, the old pages you have on your website may be out-of-date, but still, generate a lot of traffic and perform well in search.
Rather than delete the old page, lose this source of traffic and throw away all the SEO benefits associated with it, you can set up a Custom Redirect to point these pages to the new content you are replacing it with. This will redirect the traffic to your new page and translate the search optimisations across.
*If you do wish to delete an old page, you can do so, but make a note of the page URL so you can later set up a page redirect.
This feature is available on certain Create packages so please get in touch with your Account Manager for more information.
When setting new URLs for any pages, we recommend having a think about the structure of the URL. For best practices about page URLs, we recommend reviewing this help guide.