Knowing what keywords to add to your content and what they actually do for your business can be complicated. It can be overwhelming trying to understand SEO and organic search - which Google Analytics reports should you be looking at and why are the top keywords not showing?
SEO is always evolving and search engines are constantly updating the way they crawl websites for information. Luckily we’ve included some vital points to consider whilst reviewing your website, to ensure you’re always considering how to best optimise your website.Capi
Last year was a big one for SEO. We saw the continued growth of mobile browsing and the Mobilegeddon that came along with it; Google's Phantom 2 update - and a handful of others - saw the quality of website content becoming even more of a focus; and user experience became a stronger signal for search results, separating the competition across the board. Time is money, so don't waste it - focus on the key trends this year and you can succeed at SEO.
Google Analytics is a really powerful tool, which can be highly valuable to all types of online businesess. With a wealth of information available online, and countless help guides to trawl through, it can be difficult to know where to begin. Read on to learn about how you can get started and how your business can benefit from Google Anayltics.