Help Centre

Support > Promoting Your Website > Search Engine Optimisation

Search Engine Optimisation (SEO) Introduction And How To Submit Your Website

SEO stands for "Search Engine Optimisation". It is the process of optimising your website to rank favourably in search engines.

Ranking well on search engines will mean that your customers can find you more easily when searching for something relevant to your website. Appearing higher up in the search engines will also bring more traffic to your website and if you have a shop, more sales too.

In this guide we will be looking at how to submit your website to search engines and some basic information about SEO.

Please see our other SEO guides on how to optimise your site for search engines: 

How to improve your website's rank on the Search Engines.

There are a number of strategies you can use to improve your position (or rank) on search engines. Our SEO guides will outline the first steps you can take to help you increase your rank. 

SEO is constantly changing, so please keep an eye on our blog, Twitter, Facebook and on our resident SEO expert Phoebe for more tips and tricks.

Which search engine should you be optimising for?

Our SEO guides are geared mainly towards helping you to rank well on Google's search engine.

Google has over 86% of the market share of search engines in the UK, followed by Bing which has around 9% as of 06/10/2016.

Search engines' specifications for ranking do not differ hugely. There are, of course, some minor differences and few of these will be mentioned in our guides. 

How to submit your website to search engines

When you publish your site on the Create platform, it is automatically submitted to Google, MSN, Yahoo and Ask.

To do this, please follow the steps below:

  1. Log in to your Create account
  2. Click "Publish" on the Top Menu

     
     
  3. If this is your first time publishing, the below information will appear, please read the information carefully, tick all the relevant boxes then click "Submit" 



Your website will automatically be submitted to search engines each time you to publish. If you would like to remove this, simply click the "Remove" button as shown above.

Please allow some time for the search engines to start indexing your website.

 For more information on submitting your site manually, see our HelpCentre guide "How Do I Submit My Site To Google" for details.

A note regarding domain names

Please note that using our submission tool will only index your primary domain name. This is because submitting more than one domain name with the same content on will have a negative effect on your search engine rank.

Also, if you change your primary domain name at any time, you may loose your positioning for a time while Google reindexes all of your pages again.

You will also loose any trust associated with your longer registered domain name and any link building work you have undergone. It is therefore recommended to try and keep any domain you initially set up with your website where possible.

If you do want to register an additional domain name, or want any advice on lessening the impact of changing your primary domain name, please do not hesitate to contact your Account Manager.

Want to know more about SEO? Check out the Create Blog for information, tips for best practice and what to avoid with SEO.