'Meta' information is part of the HTML of your website that is read by search engines but is not directly visible in your website's content.
In this guide we will cover what meta information should be filled in for best SEO practices and how to do this in your Create account.
This is the meta title of your website. It appears in a number of places, for example; the title of the bookmark, the title in the browser when viewing the page, the title of the post if this page is “shared” via social media and the title of your search engine result.
This is the meta description of your website. It is the description that appears under your metatag title in your search engine result. Customising this can be an invaluable resource to try and entice potential customers to your website.
These are the meta keywords associated with your website. These used to be valued as part of your rank on the search engines. However, it became a method for ‘spammers’ to cheat their way up the ranks so it was quickly disregarded.
The only major search engine to currently still use these is Yahoo!, however even they have stated:
“while we still index the meta keyword tag, the ranking importance given to meta keyword tags receives the lowest ranking signal in our system.... it will actually have less effect than introducing those same words in the body of the document”
So we suggest that you leave this field blank and instead include your keywords as part of your website's text. You can read more about this on our SEO content guide here.
You can access and amend the meta information for each of your pages in your Create account by following the steps below:
These will take effect when you next publish your website.
If you have a shop, you can edit the meta information for your category pages by following the steps below:
As with most updates to your shop, these changes will appear live instantly.
You can also edit the meta information for your shop pages by following the steps below:
A good title will be simple, descriptive and promotional. Be clear about what your website is and what it does, and try to lure people in. Also, try not to go over 70 characters as your title might not fully show up.
Using a jewellery shop as an example;
A bad title might be:
Jewelleryshop Name - Silver Jewellery, Silver Bracelets, Silver Necklaces.
A good title might be:
Jewelleryshop Name - stunning silver Jewellery.
Think of the meta descriptions as a mini advert for that particular page.
You've got about 155 characters to wow the visitor into clicking through to your site from the search engine results page.
Remember, "keyword stuffing" here may alienate your potential customers.
A bad description might be:
We sell silver jewellery, silver necklaces, silver bracelets, silver earrings, silver rings and more. The best silver jewellery around.
A good description might be:
Beautiful hand-crafted silver jewellery by Lindsay. We offer exclusive and bespoke pieces at affordable prices.
Final Tip: Avoid duplicating meta titles and descriptions on different pages as this could have a negative effect on your search engine ranking.
If you have any questions about SEO please contact your Account Manager. We are always happy to help!