Universal Analytics is the new update to the "Classic" Google Analytics account. Universal Analytics introduces a set of features that change the way data is collected and organised in your Google Analytics account, also giving you access to improved data processing and more analysis tools.
You can start using this update with your Create account today!
You will firstly need to ensure your Google Analytics account is upgraded to Universal Analytics. If you are unsure if your Analytics account is classic or Universal, you can check using these steps.
If you do need to upgrade your Analytics account to Universal, please follow the steps below:
For more information on Google's Universal upgrade please refer to the "Universal Analytics Upgrade Center".
Once you have ensured you are upgraded to Universal analytics, you can then update the connection within your Create account! To action this please follow the steps below:
You will then see a green box to inform you the update has been successful:
Following this you will then need to re-publish your site to push the update out live to the web. To publish your website please follow the steps below:
You can then start benefiting from the Universal Analytics update in your Create account.
A new advanced feature is available for Shop Builder Pro and Shop Builder Advanced packages - "Enhance Ecommerce Tracking" offers further insight into shopper behaviour and allows you to dynamically measure user interactions. See our HelpCentre guide "How Do I Set Up Google Enhanced Ecommerce Tracking" for details of how to enable this with your Create shop.
If you would like some more information about website statistics or anything mentioned in this guide, please contact your Account Manager who will be happy to advise further.