Help Centre

Universal Analytics is the new update to the "Classic" Google Analytics account. Universal Analytics introduces a set of features that change the way data is collected and organised in your Google Analytics account, also giving you access to improved data processing and more analysis tools.

You can start using this update with your Create account today!

You will firstly need to ensure your Google Analytics account is upgraded to Universal Analytics. If you are unsure if your Analytics account is classic or Universal, you can check using these steps.

If you do need to upgrade your Analytics account to Universal, please follow the steps below:

1. Sign in to your Google Analytics account.
2. On the Admin page, select the account and property you want to upgrade.
3. In the property column, click "Universal Analytics Upgrade".
4. In the section called "Transfer to Universal Analytics", click "Transfer".
5. Read the information in the pop-up. If you can confirm that you’re ready to transfer your property to Universal Analytics, click "Transfer".
6. Allow 24 - 48 hours for the transfer to finish. When a note that says "Property transfer" complete appears in your account, the transfer to Universal Analytics is complete!

For more information on Google's Universal upgrade please refer to the "Universal Analytics Upgrade Center".

Once you have ensured you are upgraded to Universal analytics, you can then update the connection within your Create account! To action this please follow the steps below:

1. Log in to your Create account
2. Select "Content" from your Top Menu
3. Select "Edit Site Information" from the left hand menu
4. From the top tabs select "Google Analytics"
5. On this page tick the "I have Universal Analytics" in the orange box 
6. Select "Update Now"

You will then see a green box to inform you the update has been successful:

Following this you will then need to re-publish your site to push the update out live to the web. To publish your website please follow the steps below:

1. Log in to your Create account.
2. Click "Publish" from the Top Menu
3. Click "Publish To Web"
4. Click "Publish"

You can then start benefiting from the Universal Analytics update in your Create account.

A new advanced feature is available for Shop Builder Pro and Shop Builder Advanced packages - "Enhance Ecommerce Tracking" offers further insight into shopper behaviour and allows you to dynamically measure user interactions. See our HelpCentre guide "How Do I Set Up Google Enhanced Ecommerce Tracking" for details of how to enable this with your Create shop.

If you would like some more information about website statistics or anything mentioned in this guide, please contact your Account Manager who will be happy to advise further.