Our Abandoned Basket Recovery tool is a great way of capitalising on sales that would often go lost otherwise. Using the Abandoned Basket Recovery tool, you can gain insight into a potential customer’s basket activity, your own shop’s abandonment rate and re-engage shoppers to encourage them back.
This guide will cover some of the most commonly asked questions surrounding the Abandoned Basket Recovery Tool.
A cookie with the shopper's basket contents is automatically stored for 30 days. This means that at any point during this time they can return to your shop and complete the purchase, as well as updating the basket contents. After that, the basket would become empty again.
When making a purchase, there are various stages to the checkout process. Normally this first involves adding items to the basket before continuing on to enter your details. If a customer never makes it as far as entering their details then these will obviously not be captured as part of the abandoned basket.
The industry abandonment rate is almost 70% of all transactions. That being said, we always recommend that rather than worrying about your specific abandon rate, you focus more on using it as an opportunity to make changes to help reduce it.
We don’t offer our features as part of separate add-ons as they are exclusive to their packages. There are lots of great and advanced features on our packages which you could certainly take advantage of to help boost sales. You can drop your Account Manager an email and they’ll be able to go through some of the core packages for you and take a look at your website to see what you could be benefiting from.
While it’s great that you’re on top of website activity already, it’s important to note a few things. Firstly, most tracking software will only provide a sample of website activity, and this will depend on what you’re using. Secondly, it’s always possible for a user to block tracking software which means their activity would never be logged. Thirdly, as a basket is only abandoned after two hours, it’s important to factor in that time difference.