Blog > Why Page Speed Matters To Your Website
Posted By Create
Tags: business advice
Page performance is one of those subjects you can't avoid reading about on the web. Fast and optimised pages lead to higher visitor engagement, retention and conversions. Faster websites can also have a beneficial effect on search engine rankings since services such as Google use page speed as a factor in their ranking algorithm.
There's also the little fact that when site visitors don’t have to wait for your content to load, they stick around longer.
Page Speed by Numbers
To give an idea of how page performance affects visitors, here are a few statistics;
- Amazon increased their revenue by 1% for every 100 milliseconds saved on page load.
- A popular ecommerce provider lowered their page speed from 6 seconds to 1.2 seconds, and increased revenue by 12% and page views by 25%.
- Yahoo increased traffic by 9% for every 400 millisecond saved.
- Mozilla (Firefox) saved 2.2 seconds on their page load, which resulted in 60 million more Firefox downloads in a year.
What We Are Doing To Improve Page Speed
At Create, page performance is always something we think about when we roll out new features or make any changes to our platform. But we know we can do better.
We're not doing too bad though! The industry average for page load is 6.5 seconds, whereas an average Create website loads in 2.72 seconds.
We have lots of internal tools and tracking across our platform which allow us to monitor various things, including page performance. With the results from these we can see where we can be improving. We'll be reviewing the results on a regular basis and making changes to further improve our load time, and making your visitors experience much more exciting and swift.
A few months ago we rolled out a Content Delivery Network for speeding up the load time of images, which saw the average page load time halved. And we're already in a process of rolling out some major infrastructure improvements, which will help us towards the goal of better performance. As always, we've also got a few other bits up our sleeves to further improve performance, which we'll be implementing over the next few months.
If you fancy a bit of extra reading on the effects of slow page performance, check out this infographic by StrangeLoop.
We're excited to be working to make the web a better and faster place to build, browse and shop!