Blog > Using Pinterest to Promote Your Business
Posted By Create
Pinterest has been established in the social media world since 2010 and is growing inevitably amongst business and personal users.
We’ve blogged before with great little tips on promoting your website using Pinterest, but today we're going more in-depth about promoting your products or services and tapping into this marketing pot of gold, rich and growing by around 50 million new users every year.
So are you opin for business, or not really Pinterested?
Can you advertise on Pinterest?
First thing’s first, you’re going to need a Pinterest Business account. This will help you link your Pinterest Profile to your website (letting your pinners know it’s the real you), Link pins to your products and give you access to the useful Pinterest analytics (which we will talk more about in a bit).
If you have not got it yet, you can click here to get started with your business account.
Get started by filling up your profile. Make sure you choose a profile image that will help users to recognise you and your brand (so logos work great!). The best profile image size is 160 x 165 pixels.
How do you put something on Pinterest?
Going back to basics here, let’s talk about how to make your own pins look great.
- You can pin JPG, PNG and GIF image files, as well as YouTube, and Vimeo.
- Images that are at least 600 pixels wide will look best on Pinterest (they can be as long as you like).
- Images with a vertical aspect ratio look best, as Pinterest organises pins vertically.
- Try to pin at least once a day to keep your content fresh and updated. A neglected profile, is a sad profile.
- Successful pins always combine a great image with some useful or inspirational content.
- Add a good, clear description for every Pin. Pins with better description outperform those with little or no description. See Pinterest's examples below on what makes a good description:
"Recipes: Describe the main ingredients of the dish and how to cook it
Fashion: Include what kind of clothing, the designer or season to wear it
Travel: Tell people the location and the kinds of things you can do there
DIY: Describe what it is, how you make it and what materials people need
Photography: Name the photographer, year, subject or publication
Design: Mention the designer, medium, publication, etc"
How do you get more followers on Pinterest?
Got products to sell? You have things to pin!
When you are pinning your products, you can add the product’s price.You can then add a link taking the user back to your product on your shop (hurray! sales!) Better still, doing this will also automatically include your product onto Pinterest's ‘Gifts' section, which is an online catalog of gift ideas. So make sure you choose your best product images, and lure users in with your descriptive skills.
Product pins get a higher click through rate than normal pins. What’s more, users who re-pin them will also get an email notification if the product drops in price making them a great friend for the online seller.
Don’t forget that on your website you can add a ‘pin it’ button to make it easy for your users to pin your products. You can add a pin it button easily to your Create website using our widget.
No Products? No Problem!
If your business does not sell products, you can still use Pinterest as a great marketing tool for your service.
For example, if you offer a cleaning service, you could use Pinterest to show off some cleaning tips to your followers. You could share and show some nice interior design ideas for people’s freshly cleaned house. Become the ‘place to go’ for information on your service industry!
Or you could use Pinterest like a visual CV. Share images of your work, for example event organisers could share images from their latest event, or hairdressers could show before and after pics!
Pinners love inspiration (pinspiration?), so get creative and target your market with beautiful images your potential customers might want to see. For example, did you know quotes are one of the most repined things on Pinterest? Something inspirational, funny or clever will always appeal.
How do you get Pinterest to stop posting on Facebook?
Pinterest, like Facebook and Twitter, is a social network. It’s designed for human interaction so make sure you are working on relationships with your users. Reply to users comments, thank people that re-pin your pins. Follow your users back and re-pin their pins!
Think about having a group board. You can invite other users to pin on your board, which helps them to feel like a part of your brand and really gives a community vibe. You will still be in control as you still moderate the board and remove anything inappropriate.
Look after your community as they are the ones who share your content and help you reach more people.
Analyse and Improve.
Pinterest for business has a free analytics tool that can help you to see what is performing well for you on Pinterest. You can see which pins and boards are driving the most impressions, clicks and re-pin. They can also show you which pins do better on which devices. This information can help you to see what is doing well, so you can focus on that and revise your pin plan!
Paid for Pins?
Pinterest are currently testing out a ‘promoted pin’ feature. This will work in a very similar way to Facebook Ads and Promoted Tweets, in that you advertisers will pay per click on their promoted pin. At the time of writing, this feature is still in testing stages with Pinterest, but you can read more about this on their blog here.
We love Pinterest here at Create and really enjoy pinning ourselves - you can check out our own Pinterest profile here:
Does anyone have any top tips for new pinners? Or does anyone want to show off their latest board of ideas? We’d love to hear your thoughts, please share them in the comments below!