Blog > Top Tips For Taking Perfect Product Pictures
Posted By Create
The photographs of products on your site are the only way your customer can see what they're purchasing. Unlike a real shop, your customer can't handle and inspect your products. Therefore you want the images to look great so potential customers make that all important purchase. In this blog post we give you all the advice and tools you need to really showcase your products, so grab a digital camera and lets get started.
Get the Right Camera Equipment
Make a plan by asking yourself, what you actually want from your photos? Do you want functional clear and detailed photography, or do you want to glamourise them with props and setting? Are you going to make a day of it and do them all, or are you going to try do a few a day? Stick to whatever you decide and make it part of your working routine.
Spend some time familiarising yourself with all your camera's features and settings - it will save time later and it will make you feel more comfortable.
Clear a little space somewhere with good natural light and a neutral background. If your products change quite often, try to keep this space free and the camera set up at all times.
Consider the Background
If you are opting for a plain background the best thing to use is white neutral coloured card - but make sure it has a matt finish. If you're taking shots from above, you can keep the card flat on a large table, just make sure it's big enough.
If you fancy getting creative with angles, it's best to pin the card on a wall and gently roll it out on a table so there is no sharp fold in the centre that will show up on your pictures.
Lighting is important
Here are some things to consider when lighting your product photos:
- Turn your flash right off - Flash on most digital cameras is not nice It's much better to light the product well first, then take the picture.
- Lamps - You can use any lamps you've got at home (try to avoid halogen ones though) to light your product. Plug two or three in nearby and play with the placement of them.
- Reflect - Avoid angling a light directly on the subject (especially if you are photographing something shiny), instead try to reflect light back to it. You could use a piece of bright white card to angle the light onto the card and reflect it back onto the product.
- Diffuse - If you can't reflect the lighting, try diffusing it with greaseproof or tracing paper.
- Angle - The best lighting comes from above/behind the product.
Consider digitally adjusting your pictures once they're taken as it can really take them up a level.
Label and organise everything, it can be boring, but you will be relieved when you don't have to sift through hundreds of pictures all named something like “IMG000999134324”. Put them in folders of categories too if you have a large number of them.
Photoshop can be hard to use, but you really don't have to be a photoshop whizz to make some simple enhancements like reduce noise or balance colour. Alternatively, use the image editing tool in Apple's iphoto, it's easy to use and quite fun to play with, have a read on some basic tips online – there are a lot.