How to Build Customer Trust With SSL Encryption

Blog > How to Build Customer Trust With SSL Encryption

Posted By Tara Rickard

Tags: selling online, ecommerce

Did you know that 80% of visitors know how to recognise the signs of a secure website, and they're more likely to trust sites with secure indicators? Take advantage of our new SSL upgrade and fully encrypt your entire website to build up your customer trust, boost conversions - and it’s good for your SEO! Read on to learn why SSL is essential for website security and how you can get it today.

 

What is SSL?

SSL (Secure Socket Layer) is a standard security feature that helps to assert your website's security. This promotes your website as 'safe' and is an integral part of re-assuring your customers that your site is trustworthy.

Most web browsers display a green padlock in the address bar, but you'll see that the web address will start with https://, instead of http://, when websites are securely encrypted.

ssl green lock

Why should I use SSL?

Increasing your visitors' confidence on your site will not only improve your business' reputation, but it will also help to convert visits into sales. According to Global Sign, 90% of users are more likely to trust a website with security indicators, will be more inclined to leave their details and make a purchase knowing it's safe.

In addition to this, with Google maintaining a strong focus on website security they are now considering SSL encrypted websites as part of their ranking - so it’s definitely worth adding the edge to your SEO!

Create user Gavin Rookyard is the manager of a leading UK business community, UK Business Circle. They have already encrypted their entire website and content with our full SSL upgrade, and he shared just how much importance this has to their site and business:

"We have lots of businesses adding their details to our website each day, it is so important to show all our members and businesses that we take security of the UK Business Circle website seriously. For us it’s about having that trust, many members have already said that now we have made the change they feel more comfortable and so will new members when joining."

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How do I find out more?

Read more about the benefits of enabling full SSL across your site in our HelpCentre guide "How To Encrypt Your Website With Full SSL", as well as the useful guide "How To Ensure Your Website Content Is Secure" offering tips on using SSL and securing your content.

Enabling full SSL encryption is a feature available on the Website Builder, Shop Builder, Shop Builder Pro and Shop Builder Advanced packages. If you would like to know more about adding full SSL to your account please contact your Account Manager, who will be happy to help.

This is a very exciting release and we're keen to see more and more websites moving over to full SSL encryption. Please share your experiences and ask any questions about using the SSL feature in the comments below. 


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