Today Hannah Marshall of Maker's Boutique tells us how to sell products through high street shops, retail outlets, galleries and exhibitions. She'll help you to understand what this entails, what to watch out for, what you can expect from stockists and what you need to deliver to be successful, plus some super top tips. You can check out Hannah's previous blog to see more on How To Sell At Craft Fairs.
Selling in a retail environment for the first time is very exciting. This can happen through various outlets; shops, galleries, exhibitions and even high street shops. It is the perfect way for many artists to sell their work if they are uncomfortable or shy selling it themselves, as many creative people tend to be. It is an ingenious way to have your work promoted and sold for you, so you can busy yourself with your favourite activity - making stuff!
I've written before about getting started with content marketing and how to put together quality content on a tight budget, but there are some areas of content marketing that apply particularly well to the online seller.
Like any other marketing plan, from advertising to event attendance, there are numerous things to keep in mind when putting it together. Heed the ten simple tips I've provided below to ensure that you're not wasting time and money on ineffective content for your ecommerce store.
When you’re selling online, your product description is the equivalent to the instore, face-to-face sales pitch to the customer. It’s really important to get your copy looking great and reading well so that it does the selling for you. Pitching your products well will turn your browsers into buyers.
These days we exist in a brave new world of online marketing. It used to be reasonably commonplace for sneaky businesses to implement what's know as 'black hat' SEO (Search Engine Optimisation) strategies, such as link farming, in order to boost a website's search engine rankings and increase traffic to the site.
However, since the launch of search engine updates such as Google's Panda and Penguin, we find ourselves increasingly at a point in which the very best thing one can do to boost site rankings is simply to build a good-quality, high-performance website that's regularly updated with well-written, authoritative content.