Site of the Month: LucyLovesThis

Blog > Site of the Month: LucyLovesThis

Posted By Create

Tags: selling online, website design, showcase, site of the month

A picture may speak a thousands words, but with May's Create Site of the Month the reverse is true! LucyLovesThis, set up by book cover designer Lucy Stephens and based in Brixton, London, designs and sells typographic prints inspired by things we all love; food, travel, music and more.

The brand is best known for its gastronomy maps of Europe and North America and also for the London Letters series which brings together intricate illustrations of iconic landmarks from across the capital.

About The Website

Lucy's website brilliantly complements the beautifully simple designs on display in the online shop. The colour scheme is stuck to rigidly, and this particularly pays off when browsing monochrome items, as it allows them to stand out all the more.

There is a 'heart' theme tied to the brand name that runs through the site too, highlighting good selling points such as 'Made In Britain' (the company use 100% British suppliers for all its stock) and 'Worldwide Delivery', and giving the very different product categories a consistency of style.

Lucy Loves This screenshot

Where LucyLovesThis succeeds in design it excels in content. The blog is an insight into Lucy's world and not just for interested customers, but for anyone looking to find out more about what makes designers tick. From art to typography and photography, we recommend a look.

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What Lucy Says

"The company has been going since the spring of 2011 and started selling online mainly through third party sites," says Lucy of the company's growth. "One year later we outgrew the spare room we were operating out of, moved into a local studio and brought in our second employee."

Lucy Stephens

"As the business grew it became clear that we needed our own shop to complement the third party websites we sold through and the stockists around London with whom we worked. We were keen to build our database of customers and be able to market to them directly, as well as understand more about what they buy.

Lucy and her team explored a number of options, including having a site built from scratch, but Create quickly became the obvious choice.

"Quick and easy to update, Create has given us all the functionality we need and the flexibility to design our website around our strong brand. We'll soon begin screen printing all our prints ourselves in our Brixton studio and I look forward to being able to offer a broader range of products through the site.

"The LucyLovesThis blog, which allows followers to suggest the content of new designs for our London Letters series, has regular meaningful contributions. I'm looking forward to seeing it bring together other designs which we love and inspire our work.

"We're really excited about where our Create site can help take us."

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If you'd like to see your Create website featured as a future Site of the Month, or if you'd like to nominate one, share your story and get in touch! If you've won or been nominated for an award, we'd love to hear from you! Send your awards stories to


If you'd like to see your Create website featured as a future Site of the Month, or if you'd like to nominate one, share your story at

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