Blog > Quick Tips For Boosting Website Sales With Twitter
Posted By Create
Twitter is arguably one of the best platforms for your online business to really take off in terms of raising awareness and getting more customers
66% of Twitter users have found new small businesses via the platform. But what gives Twitter the edge for digital marketing, and how can you make the most of it? Follow our tips on how to use Twitter as a tool to really boost your business this year.
Making your Twitter account:
- Choose your Twitter username carefully - it will appear next to all your Tweets, so make sure it’s concise, memorable and relevant to your business.
- Images are important as they grab potential customers’ attention, so get visual! Choose a Twitter profile and cover pic that embodies the type of company you are.
- As a small business owner, you might want to add a personal touch to your account by using your company name as your Twitter username and an image of you so people feel they are engaging with a real person, rather than a faceless company.
- Include all the information your customers will need in your profile: include all contact details they might need to find you - and don’t forget to link your Twitter bio to your website.
- Get involved! Follow and engage with other people on Twitter. Following similar brands, retweeting and liking relevant tweets will help expand your influence - along with joining relevant conversations.
- Remember Twitter is a global conversation rather than an obvious marketing tool. Build human relationships through honest, authentic interactions rather than continually trying to sell your products and services.
Tweets must be 140 characters or less - that doesn’t give you much to work with, but it keeps things quick, snappy and informal. Tweet often! Regular tweeting keeps your company looking fresh and relevant. Here are some of our tips for marketing tweets to boost your business:
- Promotions for new products on your site
- Link to your other social media sites - integrate with blog posts / videos / Pinterest boards
- Ask questions - this is a big one. Asking for feedback not only engages users, but can also help you gather info about your customers. E.g. you could ask for an opinion on a new prototype product, or for customers to engage by posting pics of themselves with your product.
- Be informative - sharing nuggets of quality info or entertainment (eg stats or famous quotes relevant to your company) increases the value of your company in the customer’s eye.
- You’re not just trying to sell something - you’re offering an all-round service (more on this later).
- Join the wider conversation - engage with discussions held by similar brands.
- Don’t use every tweet as an opportunity to directly promote your product; instead, show that you’re interested in sharing your expertise and learning new things yourself, and your name will do the promotion for you.
It might seem daunting to start Tweeting from a marketing perspective, but take your time and you’ll soon get into the swing of things.
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Use #hashtags that are trending and relevant to your business to keep your Twitter connected. Hashtags will connect you to people outside of your direct sphere by making your part of the wider Twitter discussion. You don’t need to go overboard though; choose your hashtags wisely - tweets with only one hashtag are 69% more likely to get retweeted than those with two hashtags.
Not only is Twitter a great platform to gather new customers, but it’s also an ideal place to stay in conversation with your current ones by offering customer support. Keeping up with customer queries, responding to problems and offering general advice all help to promote your image as an efficient and reliable service provider. Share your knowledge - be easy and pleasant to engage with to improve your reputation and boost your business.
Twitter can give you tons of information about your customers and competitors. Use Twitter Analytics to monitor:
- Insights on each tweet - how much and what kind of engagement each tweet is receiving
- Details about your audience - monitor any changes in your audience demographic to help customise your content
- Just like in Google Analytics, you can set goals and track your Twitter Ad campain
- Conversation tracking- you can track where your followers are coming from so you know where best to focus your energy.
Invest in Promoted Accounts / Tweets
You can pay to boost your tweets to reach a wider audience. These tweets look normal in every respect except they’re marked ‘promoted’. Make sure these tweets aren’t spammy: they should help you build credibility rather than trying to trick your customers.
Twitter can really extend your reach to new customers, as well as keeping up a good relationship with your current ones. Integrate Twitter with your website today with Create and start tweeting to boost those sales!
For more ways on how to social media can make you money, check out our post on how Facebook can boost your website sales.