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The Importance of Emotional Marketing for Building Customer Rapport

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What Is Emotional Marketing?

Every day we will all experience a huge range of emotions - happiness, anger, relief, disappointment, sympathy, fear… the list goes on.

Emotions are the main motivator in everything we do. As consumers, they play a big part in the spending decisions we make.

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5 Small Details That Make A Big Difference to Your Website

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Your new website is looking great and you’re getting ready for its big launch; the content is in place and your social media accounts set up. But have you paid real attention to the small things that could make the difference between selling your products and not?

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5 Best Free UK Events for Small Businesses

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In the currently challenging economic climate, free business events are a fantastic way to find a wealth of opportunity, information and advice to help you grow your small business.

But which ones should you prioritise? We’ve put together a list of the 5 best free events for small businesses in the UK.

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5 Best Free Tools for Your Small Business

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The internet is a fantastic source of free tools to help you start and run a small business.

We've chosen five of our favourite small business tools to help you make your small business a success - without breaking the bank.

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