Our Guide To The Basics of SEO

Blog > Our Guide To The Basics of SEO

Posted By Create

Tags: marketing, SEO, Google

There are a number of methods and tools you can use to build on your SEO and rank favourably with search engines. In this blog we will answer a few key questions to help you understand the basics of SEO - this will ensure you are on the right track and promoting your website thoroughly from start to finish.

Is your content and keyword selection SEO friendly? 

Content that is useful and relevant to your website users is the cornerstone of SEO. By including pertinent keywords that relate to the theme of your business, you can be sure that your site is indexed correctly and that you climb the search engine rankings.

There are many places on your website you can put your keywords which will all aid towards the successful ranking of your site. This includes:

    • Using your targeted keyword at least once in your page title
    • Another instance within your opening paragraph
    • Two or three times in your main text content

Tip: be sure to tailor this based on your content size - if you have a smaller amount of text, use keywords more sparingly.

Most importantly, the content on your website has to be “human friendly” while still containing your keywords. Search engines favour organic placement of keywords over “keyword stuffing”.

In addition to on-page content, you should also ensure your URLs are user-friendly. This means they should be clearly named and reflect the content of the page.

How important is Meta Data?

Meta Tags or Meta Data are part of the code of your site and are a way for you to provide search engines with information about your website, without presenting this on the pages themselves.

Recently however, it has been heavily debated whether Meta Data is in fact useful. Some search engines do still use this information, whereas some others do not.

Google announced that, in September of 2009, both meta descriptions and meta keywords would no longer factor into Google's ranking algorithms for normal web search. They are still sometimes used for displaying your content in search results, with Yahoo using this information almost exclusively if it is provided.

Overall, it is still considered good practice to fill in your Meta Data, especially on the more important pages of your site for more information on this take a look at our blog post dedicated to meta data.

Do you need to Submit your Site to the Search engines?

There was a time when it was recommended to submit your site to the major search engines, however this is no longer the case.

While some search engines favour a frequent submission of a website to their search engines, most others, such as Google, will crawl and index your information independently, and without the prompt of a manual submission.

It has been suggested search engines such as Bing do favour a regular website submission and this is something you are able to do easily and for free - submit your website to Bing now.

SEO and responsive design

How important is it to have a responsive website?

Having a website that is tablet and mobile friendly now holds more importance than ever.

With mobile and tablet internet usage growing at such a huge rate, it is integral that websites are designed with mobile browsing in mind, such as utilising responsive design so they size up or down according to the size of screen they are being viewed on.

Statistics show that 4 out of 5 consumers now shop on smartphones and it is estimated that by 2017 spending on smartphones will have more than doubled! This really shows how important it is to ensure your website and online shop are mobile friendly so that you can target the widest market possible.

As of the 21st of April 2015, Google search algorithms will be placing increased emphasis on mobile-friendly websites for mobile searches, meaning sites that are not optimised for mobile browsing will be negatively affected. Making the switch in time for this date will ensure you are not left behind! Check out our blog on “Understanding Google's Mobile Usability Issues" for more information.

At Create we have an ever growing list of responsive templates available to make your site instantly responsive. If you can’t find a template you like, let us know! We plan to always roll out new responsive templates and your feedback will ensure we are providing awesome templates for you all.

Next steps

Making sure you have the foundations of your website optimised for SEO will give you a good ground to build upon. SEO is something you can constantly work on, which in turn will build on your ranking in the search engines.

Still not sure about search engines? Check out other SEO blogs in our series below for more information.


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