Key Tips To A Great Homepage

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Posted By Create

You only get one chance to make a first impression and this is even more important when you're selling online. Did you know 94% of factors influencing first impressions of a website are design related - what is your site saying about you? Your homepage should stand out, make an impact and get results. An effective homepage can make or break your business' success, so read all about the key considerations and make sure you are making the best impression today!

Key Considerations For A Great Homepage

As the gateway to the rest of your website, your homepage needs to be clear, concise and an accurate representation of what you do. This is your opportunity to grab the attention of your visitor, so take note of these points to remember:

What is your focus?

Is the focus of your business obvious? What are you doing or selling? Make this information as clear as possible, as soon as possible.

In this case, images really do say a thousand words, so make use of high quality, big images, including product images, that show off what you do. Paragraphs of text can be time consuming and off putting. If vistors don't have time to read blocks of text you'll lose them as customers - don't let them miss out on the key information.

Choose the right colours and fonts

Keep it simple - use as few different fonts and colours as possible. Global font settings can be edited in the Design Studio, this is to encourage consistency throughout your website - and the same goes for colour. The font you choose should match the message or purpose of your business - it make sure it is readable!

When it comes to colours, try and stick to a maximum of 2 or 3 on your homepage. Match your colour choices to you brand - for example accent colours in your logo could be used as border colours for a professional look. Tools such as Adobe’s Colour CC will offer insight into what colours and tones work well together.

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Is the homepage user-friendly?

You have to remember that your homepage is the doorway to the rest of your website, so it’s important to make it as easy as you can for visitors to navigate to other areas. Where do you want them to go, and what do you want them to see?

If you're selling, why not use the Featured Product Grid widget! Not only is this great for showcasing your products, but it’s also a fantastic way to link your customers directly to that product in your shop - increasing the chance of a sale. 


Practice Makes Perfect

Experimenting with homepage ideas is a great way to understand what will or won't work for your website. As an example, see these two variations of the same template "Mode".

Example A

Example B

The first example takes the key considerations on board, thinks about the user and the impression the homepage is giving, while the second strays from this advice. This highlights how effective making the right design choices can be in practice.

The choices made are your own and it's important to customise your website to suit your brand and business, but be careful and remember these tips:

Don't lose your brand identity

The colour palette used in 'Example A' demonstrates consisitent consideration for the brand. It's in keeping with the black and white logo, and no more than 2 font types are used. 'Example B' appears too bold in comparison and there is no consistency in the font choice or the colour scheme. This means the effectiveness of the minimalist, stylish logo is lost.

Use relevant text

Less is more. Customers can be put off by lines and lines of text, so let your images do the talking. Make sure the text you do use is relevant and to the point. It’s also very important to check that your spelling and grammar are correct as this can look extremely unprofessional if missed, and can lead to losing credibility with potential customers.

Images are key

When working with images, be sure to use high quality images and avoid having different sizes displayed next to each other (like in Example B). Ensure the images are sized correctly when uploading them to your Create account, or by cropping them to the desired size using the image editor. Using the responsive content maker, you will see all images are automatically aligned neatly next to each other, no matter what size screen they are viewed on.

Don't forget your layout

The layout of the page is crucial when wanting to make a great first impression. Example A is simple, effective and logical, whereas Example B appears more cluttered and unorganised. Are you using side column items? Think carefully about what information you're presenting here, is it vital? Although it can be made to work, avoid having both left and right side columns as this will mean losing valuable space in the main content area and could appear to 'squash' the content in the centre of the page.


Is Your Homepage Making A Good Impression?

Nobody wants to make a bad first impression. By presenting the main focus of your site in a simple and clear way, you're making it immediately obvious what it is you do or sell - so visitors know they've come to the right place. Make it as easy as possible for them to find what it is you are offering, and, if you grab their attention (for the right reasons) from the first visit, you'll see more visitors becoming customers.

Don't be afraid to freshen up your website, why not check out our new responsive templates! It's always a good idea to get an outside perspective too - ask a friend to offer their opinion.

*Statistics from study by Missouri University of Science and Technology

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