Blog > Interview with Web Designer Tia Lush
Posted By Create
Working with a Web Designer is a fantastic way to create an innovative and unique website, without the hassle of building it yourself. Designers can not only make your ideas come to life, but can also provide great guidance and advice along the way!
We caught up with graphic designer Tia Lush of Who Ate My Crayons, a web design company based in Surrey. Tia has worked with a number of successful businesses using the Create platform and designed bespoke templates and styling to suit their needs.
Among her work are such sites as Simply Solids and Skull and Cross Buns, their bespoke sites have been designed using Create's Web Designer's Kit. So let's hear a little about her journey as a designer and her top tips on how to get the best out of your design!
How did you discover the Create Web Designer's Kit? Did you have a Create website before or did you just dive in to the WDK?
I came across Create via Twitter. I was approached by a client to help her re-work her existing Create website and that's how I was first introduced to the Web Designer's Kit. I have over 10 years experience designing and developing websites using HTML and CSS on open source platforms, so I came to the WDK with the the core skills required to work with it.
How do you find using the Web Designer's Kit? Does it make it easier to code templates?
The WDK is very easy to use once you have familiarised yourself with the online editor, understood the structure of the template and the system tags. Like any platform, you need to work with it and test your code to ensure that it works and behaves as it should. You have to have solid understanding of HTML and CSS and conditional logic tags.
On average, how long does it take you to build a website template with the Web Designer's Kit?
From concept to launch a create custom website typically takes between 3-6 weeks. This time doesn't include the shop products uploading and inclusion of content which is generally down to the client. The great thing about working on a Create WDK website is that clients can work and build their website content before the development starts and, in some instances, even during the development process, making it a very flexible system.
What easily-avoided web design mistake do you think is most commonly made?
The non-consistent use of fonts and colour palettes. I always advise clients to use more more than three fonts, generally a headings, accent and body font and keep colours complementary to your logo and brand. Always stick to a format and keep things consistent. This is where a professional designer can help you define your corporate colours and style guide.
Also never overload your homepage with just images and graphics, as your SEO will suffer if there isn't relevant copy and information for the robots to index.
In your experience, what's the most important element of a successful business website?
Any ecommerce website needs to be easy to navigate. The main focus should be on your navigation menu; keep this simple and don't overload it with links. The navigation should be simple and take the visitor directly to a category or product and ultimately a sale.
What embedded marketing and website promotion elements are crucial to a good business website?
Your homepage should always be kept fresh and up to date. This will encourage visitors to return and help with your SEO rankings. By constantly updating your website you are telling visitors that you care about what you are selling and that you are constantly updating it with new innovations and products.
Do you have any online resources for web designers you'd like to share or any website that inspire you?
I love using Colour Lovers for creating palettes and colour schemes. So easy to get distracted on this website! One blog website I also always enjoy looking through is Oh So Beautiful Paper. It's basically a stationery lover's dream (I am a stationery geek!); full of beautiful papers and gorgeous typography from around the world. Always inspiring colours and materials.
Lastly, is there any specific advice you'd give to those building their own ecommerce website? What really works to converts visits into sales?
I would say that you should look at what your competitors are doing and see how you can do things better. Don't copy, but innovate. Keep your designs simple but consistent. The key to good web design is consistency. Also your website should have logical navigation and lead the user a seamless buying experience. Finally, learn how to write good product descriptions or get professional advice.
Thanks to Tia for taking the time to chat to us and for all the fantastic advice you have given!
If you would like to be featured or write a guest blog post for Create be sure to get in touch. We'd love to hear from you!