Interview With the Founder of Angel Books

Blog > Interview With the Founder of Angel Books

Posted By Create

Tags: selling online, ecommerce, small business

Want to be more efficient and run your business productively? There's a great service available to manage your stock, make VAT returns easy and determine which of your products are the most profitable - now you can connect this service with your Create website for free! Perfect for any business, read all about Angel Books.


We recently released our API integration, which has opened endless possibilities of using time-saving Apps for all Creaters! This means there are many fantastic applications you could now connect to your Create account, helping your business to be as streamlined as possible.

Saving time and money is easy when you use the API to update your chosen third-party App automatically. Connect your website with Apps using a service like Zapier (watch this space for a blog detailing this great integration!) or, you can easily create and add your own App with a developer.

The next two blogs being published are looking at one of these collaborations! It was great to get insight from Angel Books' founder and creator, Robert on why he developed the service and used the Create API, and how his primary client, Jessica from Naturally Balmy, has since benefited.


Hi Robert, thanks for taking the time to talk to us! Let’s kick things off, tell us a little bit about yourself and your business?

I started Angel Books in 2013 when I realised that there were not enough good quality tools to support small online businesses.
 It was founded to provide a small business with tools to help them run more efficiently and productively.

How did you start out?

I worked with my niece, and together we created a back-office system that, complements the functionality provided by Create, and adds various services including accounting and stock control support.

What are the key features of the Angel Books service?

Angel Books integrates seemlessly with Create and provides VAT, accounting, reporting and sophisticated stock control management capabilities.

At the touch of a button, all your orders from your Create website can be imported into Angel Books and the invoices with customer's addresses and order details are automatically created for you.

The system also automatically calculates the cost of the goods for you and deducts them from your stock once you click dispatch. It even emails the customer to let them know their order has been dispatched.

The service that Create offers is very complimentary to the Angel Books system. When they are integrated it makes a very useful and compelling package to small online businesses.

Sounds great! Why would you say small business owners should use Angel Books?

Angel Books is there to help you run your business, and offers two important back-office functions. Firstly, accounting, so you can control the costs of your business and see the profits you are making as well as making normally labour intensive jobs like entering your VAT return  easy and stress free.

Secondly, stock control, so you know the costs of the goods you sell and also know when to make stock purchases. It keeps control of stock, both of the products you sell but also the products and raw materials you buy.

Angel Books imports your product listing and sales and uses this information to populate your accounts, assess your VAT liability and adjust stock levels. Using the service allows a small business to control costs, price goods sold and also determine your most profitable products.

What do businesses need to do to use Angel Books with their Create website?

Simply follow the instructions on the Create website to obtain access token, and then follow the instructions on the Angel Books website to complete the integration process. The process is very straightforward.and has been designed to be as user-friendly and stress free as possible.

Can business owners try Angel Books first?

Yes, there is a 30 day trial period but this can be extended if required. When you are ready to sign up, it costs 
£9.99 per month
There is no contract with Angel Books and customers can cancel their subscription at anytime. For full details have a look at our website -

Thanks so much Robert!

Keep an eye out later this week, we have spoken to Jessica from Naturally Balmy and will be showcasing on her gorgeous skincare website, along with insights of how Angel Books has helped her business.

Read "Connect Websites With Time-Saving Apps Using The Create API" for more information on how you could be using the API, and log in to your account to get connected today and for steps on how to connect with Angel Books, check out our help guide.

If you have any questions please do comment below, or get in touch, we'd love to hear from you!

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