How to Set Up a Business LinkedIn Profile

Blog > How to Set Up a Business LinkedIn Profile

Posted By Create

Tags: social media

There are currently over 332 million people connecting on social media giant, LinkedIn. Are you making the most out of these potential business connections in your own personal profile? We have put together a few pointers to make sure your best assets are on show and you are being found by the right people. Check them out now.

The Basics

When you land on a LinkedIn personal page what is the first thing you see? A profile picture, cover photo and basic details. This is the first impression a viewer gets of you so you obviously want to make sure it is a good one!

Cover photo

Do you have a cover photo? This can be a fun image that gives the viewer a feel of you and your business. Choose an image that tells a story; something thought provoking that gives people a sense of you and your company.

Profile photo

Your profile picture can speak a thousand words! Make sure you are looking directly into the camera; confidence is key! Choose a clear, high quality, head and shoulders image of yourself that promotes professionalism; a passport image would do the trick for you here.

LinkedIn URL

Have you personalised your LinkedIn URL? Changing your LinkedIn URL to something personal to you is a great way to make a good first impression and ensures your page is well optimised and easier to find in the search engines.


Uniformity within your business personal profiles for Linkedin profile

Uniformity Within Your Business

If your business has a team, having uniformity within your personal profile pictures is a great way to suggest unity and promote professionalism. For example, if all profile pictures were taken on a blue background, or all images were black and white. This will give off the sense of a strong team within your company, and easily separates your business from others.


What Are Your Skills

The skills area of a LinkedIn profile is a great way to list the experience you have that benefits your business. Treat these skills like your own personal keywords. What words would you like to be defined by?

Each 'skill' can then be endorsed by colleagues and clients; almost like adding a vote, giving more levity to these outlined areas. Skills list on your LinkedIn profile from most to least endorsed, and is a great way for viewers to instantly see what you are best at. Give and you shall receive; the more skills you endorse for others, the more you will get endorsed in return.


Create Quote: Sell the problem you solve, not the product

Summarise Your Talents

The summary area of your profile is a great way to let everyone know what you are all about. This should be a concise paragraph that again, is keyword rich and promotes the services you are wanting to sell. Let people know what you do best and what you personally can offer them.

Let your personality shine through in this section, it will also further enforce your skill set. This lets everyone know your best features and gives you chance to talk about your business.

Treat Recommendations Like Reviews

The recommendations area of your profile is another section that potential businesses will look at when making an assessment on your services, almost like when looking at reviews before going to a restaurant. These offer third party insight into yourself, and assures potential customers on the quality of what you have to offer.

Again, giving recommendations to others is a great way to receive in return, so get recommending! Be careful not to devalue your recommendations by only having mutual 'reviews' - mix it up and recommend others, and ask new clients to help you out too.


I hope current LinkedIn users find this post helpful, and gives a bit of motivation to those not yet using the service to go and get set up. It is free to use and is a great way to build professional contacts.

If you don’t already, follow the Create company page and build your connections right away! We would love to hear from you.

You can also link to your LinkedIn page from your Create website footer, see our HelpCentre guide "How Do I Edit My Website Footer" for details.

Do you have any other LinkedIn profile tips? Share in the comments below.

Benefit Your Business With An Awesome LinkedIn Profile!


Blog Search


Get In The Loop

Receive business tips and web news direct to your inbox.

By submitting this form you agree to our T&Cs and Privacy Policy.