Blog > Top Tips For Increasing Your Sales Online
Posted By Create
For any ecommerce website, sales is the single most important element you need to keep building and developing your website.
These are necessary to keep your company growing and becoming the business you want.
So, what can you do to keep those sales coming? In this blog we are going to take a look at some top tips not only for increasing your sales but for how to encourage your customers to come back for more.
Discount codes are a great way to encourage repeat business and draw in new customers. Whether it's a discount for referring a friend to your business or for your Twitter followers and those on your mailing list, with Create's Discount Code feature you can show your customers you care. You could offer your customers a discount that means when they spend over a certain amount they get a discount code sent through for their next purchase, or even give a £10 off code to every 10th customer!
With Create it's easy to set up discount codes and offer them to your customers. Take a look at our guide 'How do I set up discount codes?' to get started. To learn more about the advanced features available through Discount Codes Plus, take a look at our Discount Codes Plus blog.
Keeping in touch with your customers is essential. Not only does it keep your brand personality alive but it will remind your customers of your business.
One of the best ways to keep in contact with your customers is to send out a regular newsletter. This should be a route of contact that the customer opts in for, but it means you can send out news and special offers to these customers alone, spoiling them with exclusive discounts that only those subscribed to the newsletter will have access to!
The best way to go about setting up and sending your newsletter is to use an email marketing service. These are great as they mean you can send your email out in bulk as well as create your own custom sign-up form. You can then embed this form onto your Create website!
For reviews of some of the most popular email marketing services, take a look at our 'Best Email Marketing Services' blog. This goes through the best ones on offer, so you can make an informed decision on which is right for your business.
Flash sales are a great way to drum up some excitement around your business! Having quick, short sales inspires your customers to get in there early and seize the opportunity to get a discount.
For example, you could use Create's Shop Sale feature to have a 24-hour only sale with 50% off all your products or perhaps a 2-day only sale on one category alone. You can then promote this sale on your social media profiles and share images of your products to encourage customers to pop over straight away and take advantage of your offer.
Once an order has been placed by a customer there is one final stage that is essential to ensure that a lasting impression is made: great packaging! Sending your product well-packaged and in wrapping that reflects your brand is a great way to inspire your customer to shop from you again. Whether you offer it as an added option on your website or with every order, this is a sure-fire way to impress your customer.
The main thing to think about is ensuring that your package is neat and of a high quality. Remember that first impressions count, so having a well-presented package arriving on their doorstep certainly shapes the customer's view of your business. Another thing to think about it is keeping your packing in line with your company brand. You could do this by using paper of a certain colour, a nice tag or even just having your logo present on the package.
And then there are those little extras that improve your customer experience and really make your company stand out! For example, adding a personalised note to your customer, to thank them for their order, is a great way to connect with your customers and show them your appreciation. Another way to go that extra mile is to pop a discount code in there. Again, this means you can show your customers you care while ensuring they return to your website to order again!
If you have customers who love your brand then you've already got a potentially untapped source of free marketing. It's always been known that happy customers will talk positively about your company, and now with social media the opportunities to do so are immense!
Make sure your business has a Twitter account and/or Facebook page, and encourage your happy customers to engage with you there. They'll be even more likely to share your content and attract more customers to your site. As suggested above, you could even offer the Twitter or Facebook faithful a special discount for liking your page or following your tweets!
These are just a few ways you can increase your sales but the possibilities are endless! Let us know the kinds of things you do to increase your sales in the comments below!