How To Choose The Right Colours For Your Branding

Blog > How To Choose The Right Colours For Your Branding

Posted By Create

Tags: website design

Choosing the right colours is key to a great website. A great colour scheme will get people interested in your business and returning to your website. Get it right and you'll create an enjoyable experience for your visitors, but get it wrong and they'll hit the 'Back' button.

A bad colour scheme can look so painful visitors will have to leave immediately. For example, nobody wants to read green text on a bright red background, so avoid using clashing colours.

The way you use colours can have a big impact on the look and feel of your website. Different colour schemes can make your website feel warm or cold.

Colour in Brand

Colour is a crucial element of brand identity. Choosing a colour scheme is not purely about choosing a visually pleasing one, it can also be the secret to strengthening your business's brand identity and creating strong brand recognition.

Create brand colours

Create's brand colours centre around just two: one shade of yellow and one shade of blue/grey. However, we also use white and shades of grey which could be counted as a third. Anything reflecting your brand should be the same colour scheme across the board where at all possible.

Using Colour Shades

Using a strong, bold colour tone can end up being hard on the eyes, whereas using a slighter, softer shade of that colour will be a lot easier to work with.

Many websites use a blend of neutral colours and a range of shades of their main colour. This is easier on the eye than trying to work with multiple primary colours.

Here are some examples of Create colour schemes that use shades. These can be found on the Design Studio and can be used on your website.

Pea Soup 

Pea Soup Colour Scheme

 

Coffee

Coffee Colour Scheme

 

Blusher

Blusher Colour Scheme

 

Skyful

Skyful Colour Scheme

 

The result of a good use of colour can be seen on the website Hamble & Jemima, which works with light blue and a soft cream colour.

Hamble & Jemima screenshot

These soft pastel shades look brilliant and create a viewing experience that is easy to take in and enjoyable to browse. It's also a great example of brand identity. The colour scheme is the same through every element of the website, including graphics, the logo and the wallpaper.

Using Spot Colour

Spot colour gives the eye direction, which can make your website really stand out.

Intense colour attracts the eye, and the greater the area, the stronger the attraction. Too many intense colours attract the eye in too many directions, and the technique loses its potential effectiveness.

For example, La La London only uses one colour. This one colour really stands out, making and defining the simplicity of layout and concept. This spot colour can be seen throughout the site, which strengthens its purpose.

La La London screenshot 

No Colour

Not every site needs colours! A website design without colour can look just as good, and may even be a better choice for certain websites.

Creating a minimalist look for your website can be effectively done without using any colours. Most sites which want to achieve this look use only black, white and shades of grey. Doing this will make the content of your website do more of the work.

If you run a portfolio-based website, for example, you'll want your artwork to speak for itself. A prominent colour scheme could clash with your images, reducing the impact of your artwork, so with a minimal colour scheme (or no colour at all) the colours of your images will capture your visitor's eye more.

The Ebury Home & Garden website below shows how this can be effective.

Ebury Home & Garden screenshot

Colour Scheme Tips Summary

  • Stick to your brand's colours like glue
     
  • Use soft colour shades of the same colour, or
     
  • Use spot colour to stand out and be more defined, or

  • Choose not to use a colour scheme at all, and instead aim for a clean and sharp look

Fresh Colour Schemes

Finally, here are some fresh colour schemes for you to try out. You'll find them under the 'Colours' menu on your Design Studio.

Deep Water

Deep Water Colour Scheme

 

Frosted

Frosted Colour Scheme

 

Professor Plum

Professor Plum

Thank you to all the Create members who allowed us to use their sites on this blog.

Do you have any examples of great uses of colour on a website? Share them below.

Check out the other Design Tips articles for expert advice on using good design to make your site look amazing:


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