Blog > How Much Does It Cost To Create A Website?
Posted By Create
Should you make your own website or outsource it? When launching a new site, this is often the internal debate many go through. With a new, untested business venture there is the difficult decision as to whether you should spend money hiring a professional to do all of the work, or roll up your sleeves and do it yourself.
Owning your own website shouldn’t cost the earth - take a look at some expert tips to help you plan, build and launch your website without breaking the bank. With this side-by-side comparison of the cost of both options, based on estimated industry averages from various sources, you’ll be able to make the final decision on which option works best for you.
The first question to ask is where you will host the website – this is the online space that the content of your website such as pages, images and files are stored. Basic hosting can range from around £30 a year to upwards of £1000 depending on the company you choose. Many hosting packages will offer the minimum requirements - simply a place to keep your site.
Hosting with Create offers everything you'd expect in terms of hosting, and plenty more. Our packages include plenty of storage to host your site, along with enhanced features to help you actually build it, include an online interface to create your content, free templates, and your own dedicated Account Manager who is on hand to help you whenever you need it. You’re able to scale your package up at any time as your business grows too.
Outsourced: £30 - £1000 / year
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Design and Development
Much of the cost of owning a website surrounds building it – this is creating the site structure, adding content, and the overall look of your website such as colour schemes, graphics and the template itself. Outsourcing this aspect of your website can be costly, and there are added expenses too such as optimising it for mobile devices and charges for updating the content later. The upside of this is that you can sit back and relax while someone else handles the customisation for you.
Alternately, making your own site with Create offers access to a wide range of professional templates, and you'd be able to quickly add and update content through our system without the need of an external developer and additional expenses. The best part is that this is all included in the cost of our packages.
Outsourced: £500 - £5,000+ / one off, with additional costs for future developments and updates
Do it yourself with Create: Included in the cost of hosting
Logos and Branding
A big part of having a great looking website is careful branding and logos. Hiring a professional means you're benefitting from their experience - both formal training and practice with multiple clients. Professional designers will iterate and develop ideas often beyond those without a design background, while offering that personal touch of translating your ideas into an actual logo or brand.
While not all of us have the same creative flare, if you follow some simple principles and invest a little bit of time, you can easily create your own logo and branding to make your website look great. Our designer Andy shared some excellent tips on designing a logo from scratch, and Adobe's free online tool "Adobe Colour" will help you select the perfect colour scheme to enhance your branding.
Outsourced: £500 - £1000+
Having high quality images is very important for your website as this helps build confidence in your site’s professionalism. Editing images can be done for free using an online tool such as Pixlr, but what about photographing physical products?
For this, there are three options. The first is to snap the pictures yourself without any setup. This can achieve great results if done well, but is often not enough. The choice is then between hiring studio time with a professional, or doing this yourself using a studio lighting kit. The cost for purchasing the kit yourself may seem the expensive of the two, but it also allows the flexibility of taking pictures over and over again, and taking new pictures.
Heidi Adnum, author of "The Crafter's Guide To Taking Great Photos" shared her top tips for taking great pictures which will help you decide what the best option is.
Outsourced: £30+ / per hour
Do it yourself with a studio lighting kit: £90+
Promotion and SEO
With your website created, it’s important to optimise the content for search engines so that visitors can discover your site. Search engine optimisation (or SEO for short) is a vast topic that changes weekly. While there are many highly skilled professionals out there, anyone with a bit of time can really make an impact on their own SEO.
We’ve got plenty of great SEO resources including our introduction to SEO blog series,and all Create Account Managers are available to help with this. If you’re near Brighton, or want an excuse to visit the seaside, come along to our meetup on Tuesday 26th April 2016 - "Using SEO & Google Analytics To Improve Your Business", to discover creative and practical insights to help your business grow online.
Outsourced: £400 - £1500 / one-off payment
Do it yourself with Create: Free (with a bit of hard work)
Does it add up?
The decision to outsource your website or do it yourself will come down to your budget, your goals and your timeframe. Creating your own website can help you get online quickly, give you the freedom and flexibility to make changes at any time, and offers a sense of pride of making your own website.