Business Mums' Spotlight - The Organic Toy Company

Blog > Business Mums' Spotlight - The Organic Toy Company

Posted By Rebecca Kimber

Tags: women in business, customer profile

The Organic Toy Company is a family run business, founded by Natalie Southgate, to provide parents with a wide choice of Organic, natural toys and gifts for babies and children.  

Natalie, tell us about you and your family..

I'm very lucky to have a fantastic and supportive husband, Steve and three lovely children aged 11, 4 and 3 years.  Prior to starting The Organic Toy Company I worked as a legal PA in London along with dabbling in various jobs here and there when I was younger, so I had no real background in business such as Sales, Marketing and PR or experience with building websites!

What made you decide to start your own business?

My inspiration for The Organic Toy Co came from my three children who are all eczema sufferers.  As I found out that their synthetic soft toys aggravated their skin I began searching online for alternative organic cotton toys.  I soon realised how little choice was available and so I decided to set up an online shop that specialised in organic toys, giving other parents the convenience of a full range of choice, all on one website.

How do you juggle running a business alongside your family?

All the mums I know who have launched businesses have their own way of finding a routine that works best for their family, but from the earliest days of starting up and launching the business I worked mostly in the evenings and into the night once my children were asleep!  

What has made life so much easier now is having the flexibility of an online website builder that I can self-edit and go back to whenever I find the time.  I finally feel like I am fully in control of my business that can fit in whenever I can log on to my computer!

Where are you looking to take your business now?

I'm looking at venturing into selling on Amazon and maybe eBay too.  I think this will really help to propel the business to a new level in terms of sales and wider recognition and it's a real bonus that Create offers the tools to help integrate doing this with your online shop.


Organic Toys

Natalie Southgate


Organic Toys

The Organic Toy Company


Can you offer any words of encouragement to mums thinking about starting their own business?

It's such a cliché, but be passionate about what your business represents! This is even truer for mums, because it IS such a juggling act being a mum in business! The harsh reality is that you ARE very likely to run into some problems and obstacles at some stage, and there may well be times when you wonder if you've done the right thing.

If, you truly believe that you are offering a valuable service and great products, you will find a way to overcome any obstacles, rather than giving in to them and walking away. It may mean stepping back a little and taking things at a slower pace until you can find a solution to a problem, but don't give up! 


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