Blog > Business Mums' Spotlight - The Organic Toy Company
Posted By Rebecca Kimber
Tags: customer profile
The Organic Toy Company is a family run business, founded by Natalie Southgate, to provide parents with a wide choice of Organic, natural toys and gifts for babies and children.
Natalie, tell us about you and your family..
I'm very lucky to have a fantastic and supportive husband, Steve and three lovely children aged 11, 4 and 3 years. Prior to starting The Organic Toy Company I worked as a legal PA in London along with dabbling in various jobs here and there when I was younger, so I had no real background in business such as Sales, Marketing and PR or experience with building websites!
What made you decide to start your own business?
Can you offer any words of encouragement to mums thinking about starting their own business?
It's such a cliché, but be passionate about what your business represents! This is even truer for mums, because it IS such a juggling act being a mum in business! The harsh reality is that you ARE very likely to run into some problems and obstacles at some stage, and there may well be times when you wonder if you've done the right thing.
If, you truly believe that you are offering a valuable service and great products, you will find a way to overcome any obstacles, rather than giving in to them and walking away. It may mean stepping back a little and taking things at a slower pace until you can find a solution to a problem, but don't give up!