Blog posts by poppy

10 Books to Read for Small Business Owners

Books, camera and artwork arranged on wooden bookshelves

Running a small business can be a challenge, but there are plenty of books out there to help you start a business, organise and set goals, understand budgeting, marketing and promotion and just be generally business savvy.

Business books don’t have to be tedious; there are a lot of engaging books out there to choose from, so why not relax, unwind and learn some valuable

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4 Design Tips for Websites Without A Designer

Hand draws on a black background with different coloured pens

Starting a new website is daunting, and it can be tempting to outsource the necessary design work to a professional designer. A core part of any website is the visual branding. A great marketing scheme and message needs great design work to hold it all together.

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How to Make Your First Online Sale

Hipster mum sitting on a bed with a laptop etc


Your new site is looking beautiful, your content is on point and your products are ready to go… And so the waiting game for that elusive first sale begins.

Your first sale is going to be momentous, and by definition tricky to obtain, but there are several things you can do to get the ball rolling.

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The Importance of Emotional Marketing for Building Customer Rapport

happy woman with flowers round her head

What Is Emotional Marketing?

Every day we will all experience a huge range of emotions - happiness, anger, relief, disappointment, sympathy, fear… the list goes on.

Emotions are the main motivator in everything we do. As consumers, they play a big part in the spending decisions we make.

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