Every day new companies are born, but of those only a tiny percentage succeed. What makes them succeed? Here's what to think about when you're launching a business so that it's still going strong in two years time.
Handmade crafts are an antidote to the disposable culture of mass produced goods. Through making products by hand, crafters are bringing something unique into the world each time they sit down at their kitchen table, workbench or armchair and knit, sew, pour, cut, warm, cool, hammer, paint or mould their creation into life.
Customers love the idea that they’re buying something unusual, something unique, something that’s been made by a human being and not a robot. So why is it that so many crafters seem to have hangups about charging a reasonable price for their work?
Do you know how to write the most successful content for your website? Read this article and learn what you need to know (and what mistakes you must avoid) when writing for the web. Don't miss any opportunities - make a great first impression and keep your visitors interested. Take advantage of this free advice from PR and marketing specialist, Jill Woolf.
This isn’t quite going to be one of those articles that encourages to you to use lots of red on your site because it’ll attract attention or to combine yellow with black to create a buy now button that everyone notices. I want to encourage you to think about colour a little differently.
Many of us are familiar with the idea that colour conveys meaning and can stir emotion. At a very simple level we know that red can be aggressive and blue is calming. But clichés aside, you can use colour to connect with your visitors at a subconscious level and persuade them to buy more, and that’s where things start to get really interesting.