Blog posts by create

The Importance of Emotional Marketing for Building Customer Rapport

happy woman with flowers round her head

What Is Emotional Marketing?

Every day we will all experience a huge range of emotions - happiness, anger, relief, disappointment, sympathy, fear… the list goes on.

Emotions are the main motivator in everything we do. As consumers, they play a big part in the spending decisions we make.

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2017 Browser Updates: How They Affect Your Business

Padlock on a computer screen


From January 2017, both Mozilla’s Firefox browser and Google’s Chrome browser started marking http web pages that collect passwords or credit card information as ‘Not Secure’ in the address bar.

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How To Turn Your Hobby into an Online Business

jane Duke in her printmaking studio

Professional painter and printmaker and mum of two, Jane Duke shares the story of Stoneflower Studio, her home business in York.

After exploring several different career paths, Jane went back to the drawing board - literally - and turned her painting and printmaking hobby into a business.

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11 Tips For Being an Entrepreneurial Parent

Mum browses on a tablet computer with her two toddlers snuggled on a sofa

Family comes first - especially when your children are very young - but what if you could be a great parent AND still achieve your dream of starting a business?

Running your own business requires not just dedication, persistence and hard work, it also takes blood, sweat and tears; in many ways it’s a lot like bringing up kids. Juggling both sides of life is no easy task, so here are our top tips on how to make it work for you and your family:

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