Before and during the busiest shopping period of the year, shrewd online business owners do all sorts of things to get themselves noticed and to make sure they get a good slice of the Christmas sales cake.
We spoke to online shop owners and asked them to provide their top Christmas sales tips, which we've collected together in the festive infographic below!
If you've got big plans for Christmas, let us know your top tips by leaving a comment below or tweeting us @create!
We'd like to thank all the Create users who provided us with their valuable tips and insider knowledge. We hope you have a cool yule!