Blog > 5 Tips For Launching a Website
Posted By Create
Getting your business online is now easier than ever, but with a wealth of ideas and resources available it can be tough to know where to begin. Whether you’re launching a new or established business, the key to success is a great website. Read on for our top 5 tips to help you achieve a successful site.
It’s likely your main source of marketing will be generated on the web, so you’ll need an effective online presence as soon as possible. A great website will increase the credibility of your business and in turn, dramatically affect the success and growth of your business.
Our blog, “Build The Best Website For Your Business”, began with tips to get you started with planning and building your website, now you need content. To have a successful online business, you need to address a few key areas to ensure your website delivers.
1. Keep It Simple
Think like a customer - what is attractive to your target market and how easy is it for them to navigate your site.
Potential customers will decide to look further into your site in a matter of seconds, so ensure your visitors are engaged by making your content attractive and understandable. It’s better to have a few pages with amazing content, than a lot of poorly executed pages.
Check your site’s navigation by asking a friend or family member to navigate through the preview version of your site. This will highlight areas where customers may get lost or not find something they are looking for on your site.
Make it easy for your audience to share your content by integrating social media into your website. Link your website to your Facebook Shop - it only takes a minute to set up, but potentially opens up your business to thousands of new people!
Finally, get someone to proofread your website for spelling and grammar mistakes before you publish any changes live. Mistakes can be easily avoided but if missed, can make your site look unprofessional.
2. Showcase Your Products
This is your chance to show off what products your online store has to offer. Product images can make or break sales - if you’re taking photos yourself consider presentation, natural lighting and the backdrop for your products. The customer cannot pick up or inspect what they are buying from you, so it is essential to make it look and sound as good as possible.
See our recent blog post "The Crafter's Guide To Taking Great Photos" for more fantastic advice on taking the perfect product photos.
There are a number of pieces of legislation that outline specific information that must be displayed to customers prior to purchase. Including information like sizes, colour options or dimensions in your product descriptions will also help customers feel more informed before purchasing an item from your shop.
You could also consider adding product ratings and customer reviews which would not only add to customer confidence but will also allow you to continually develop your products and services.
See our HelpCentre guide “How do I set up my Shop Products” for more information.
3. Create Customer Confidence
If you’re selling products online, it’s important that you comply with the Distance Selling Regulations. Customers should have access to full company details, clear Terms and Conditions (including Returns and Refund policies) and your accepted method of payments.
Not only does this mean you are adhering to the regulations as a supplier, but having this information clearly presented increases customer confidence. Having clearly displayed contact details on your website will encourage more sales due to increased trust from customers.
For more information on legal requirements and what information you must present to your visitors, see our blog “3 Common Legal Mistakes To Avoid on Your Website”.
Promoting your website as secure and safe with full SSL encryption is another way of increasing your customer’s trust in your business. Not only will this put your visitors at ease, but it will also have a positive impact on your website’s SEO, as SSL is now part of Google’s search ranking algorithm.
Also you could encourage your visitors to sign up to a mailing list or register to your website. This is a great way of increasing customer confidence, and keeps the attention of people that may not want to buy your product or use your service straight away.
4. Pick The Perfect Domain Name
Deciding on a domain name is almost as important as choosing your company name. Your domain name should be short, easy to remember and should accurately represent your company. Including keywords that describe your business is also important, as these are the same words that people will be typing into search engines when looking for your products or services.
Without a domain name your website wouldn’t exist on the internet, luckily registering a domain name with Create couldn’t be simpler! Once purchased, you are able to edit email settings and other domain name settings all under the ‘Manage Domain Name & Email’ area of your Create account.
If you already have a domain name purchased, you can either point or fully transfer your domain name to your Create website. If you need any assistance with this, you’re Account Manager is always on hand to help so get in touch at any time.
5. Optimise Your Content for Search Engines
As well as publishing your site, you’ll want to submit your site to search engines - this will mean all the search engines will start indexing your site in their search results. As a lot of your internet traffic is going to come from search engines, it’s vital your website is built to target them.
The use of keywords, meta data and effective link building as part of your website, are all useful tools that are proven to improve your SEO. However, by simply ensuring your website is built primarily for the user and making sure it is an accurate representation of your business will have a dramatic impact on your SEO.
SEO is always something that you can continually work upon and improve on your website. If you’re unsure where to start, check out our blog series, starting with “What Is SEO And Why Does It Matter?” for more tips. Keep an eye out next week for an up-to-date look at how to succeed at SEO in 2016.
If you haven't got a website or if you have a new idea you’re eager to try out - start your FREE trial now! And as always, we’d love to hear from you, so feel free to leave any tips for getting your site online in the comments section below.