We recently had the pleasure of reading a great book from author Heidi Adnum. "The Crafter's Guide To Taking Great Photos" offers an abundance of fantastic tips for taking fabulous photographs and making sure your products "Shine Online".
Heidi is a photographer, author and fellow ecommerce entrepreneur currently living in Australia. We caught up with her to ask about this wonderful book and get the inside scoop on what is involved with taking great photographs as an online seller!
Hi Heidi, what first influenced your passion for photography?
My background in photography helped me engage with the crafting community and get to know so many great people.
Because so many of us use the internet to share and promote our work, good photography can really help you to get your work noticed.
My photography skills allowed me to work against the dim conditions of my dingy London flat, and I was soon contacted by many crafters who were struggling to capture the beauty of their crafts, and had connected with my style of teaching.
We all like to feel useful, and I was able to see others be invigorated with new, easy-to-learn photography skills they had learned from me. It was such a great start, to connect with so many crafters and help them find new enthusiasm for what they do.
Do you believe your enjoyment of photography helped you build a successful ecommerce business with 'Good Will Bunting'?
Absolutely. Photography involves a lot of moving parts - exposure, focus, composition and planning, just to name a few - and it can be challenging and daunting.
But the meticulous skills you develop as a photographer are transferrable skills and they soon pass to other areas of your work and business.
Everyone has a smartphone these days, do you have tips for taking effective photos using an iPhone for instance?
Smartphones are great cameras. Each year brings even better technology and a smartphone camera can even substitute for more traditional equipment. But the old rules still apply: keep the lens clean and backup your images securely and regularly.
A tripod or timer can help to keep your smartphone stable and photos in focus and sharp. Get to know the light in your home or studio (as you would for any device) and turn off the flash to make the most of available natural light.
Can you tell us, what inspired you to write "The Crafters Guide To Taking Great Photos"?
One of the ways I shared craft photography tips was to write articles for the Etsy blog. The articles were then picked up a UK publisher who invited me to work with them to create a book from the concept.
Your book is incredibly informative and useful! Lots of inspiring images and helpful hints. How did you find the experience of writing and compiling your book?
Thank you! I'm always thrilled to hear that anything I've created has been helpful to others.
Writing the book was intense, and involved the eating of thousands of Jatz (a great Australian cracker biscuit), but I have a great deal of enthusiasm for the topic and as I've said, it is so inspiring to meet so many crafters and creatives around the world. I really enjoyed it.
As an online seller yourself, you understand the importance of what a great photo has on the success of a product. What would your top tips be for online crafting sellers?
Great photos are important because they help to tell the story of a brand and help to create desirability for a brand or product. So:
- Know Your Camera - When you know how to use (and make the most of) your camera, you are more likely to take the photographs that you really want
- Understand Light - Become familiar with the concept of hard and soft light, and natural and artificial light. Great product photos almost always use soft light, and natural light can be so flattering. Soft light is usually achieved by diffusing a hard light source, for example, cloud cover, windows, and white paper or fabric
- Practice - Practice, practice, practice. (And don't give up.) Just like everything else, your photography will improve with a good understanding of the basics plus practice, patience and perseverance, and it will be worth it
Are there any plans for another book in the near future?
I have a baby son who is taking up all of my time right now!
Congratulations! So, for now, where can people get their hands on a copy of this fabulous book?
Check with your local book store; if they don't stock it, they can order it for you. For online purchases, visit Search Press - UK publisher.
Thank you Heidi, it has been great to talk and get these wonderful tips!
For more information on Heidi and her work, please visit her website heidiadnum.com
We have been fortunate to recieve a couple of copies of "The Crafter's Guide To Taking Great Photos" for our 'Freebie Friday' giveaway this week!
Head over to the Create Facebook page Friday 10th April 2015* to enter and be in with a chance of winning this fabulous prize.
*T's and C's apply - entries close at Midnight GMT on Monday 13th April 2015
Banner photo by © Tim Coulson www.timcoulson.com