10 Quick Tips For Spring Cleaning Your Site

Blog > 10 Quick Tips For Spring Cleaning Your Site

Posted By Create

Tags: SEO, ecommerce, website design

We've put together a list of some things you could do to your website to make it look fresh and attract more visitors. In terms of depth, these tips range from an overhaul of your site's SEO to shifting some text about. What you do is up to you, but it's worth remembering that an unloved website starts to show its age very quickly!

  • Improve text placement

    Large chunks of centre-aligned text is very difficult to read, as the eye has to start in a different position every line. Where possible, try to align your main text to the left.
  • Get your T&Cs up to scratch

    Legal requirements often change, especially in an industry growing at such a speed as ecommerce. Sign up to trade and governmental newsletters to ensure you're in the know about new changes in the law and are informed enough to keep your terms and conditions page up to date.
  • Do a sweep for typos on your site

    Good copy is incredibly important to building trust of your site, as spelling and grammar mistakes make it look unprofessional. If you're not too hot on writing, get a friend who is to check through your text for errors.
  • Browser check

    Download different Internet browsers like Google Chrome, Safari and Mozilla Firefox, and make sure your site looks ace on each one, as sometimes the browser used can affect how your site looks to your visitors.
  • Declutter your side columns

    It's understandable to want to cram as many widgets and as much information onto your home page as possible, to encourage people to explore your site further. But ask yourself whether it's necessary and whether it's making your site less attractive. Remember, less is more. Consider moving your contact details to a separate Contact page or gathering your social media buttons together. It could be that removing one element could give the rest of your content the room it needs to breathe.Spring Clean blog quote
  • Optimise your site for search engines

    Refresh the keywords you're using throughout your site. Is your site appearing against terms that you have optimised for? Compile a list of search terms you'd like to appear for using tools like Google Keyword Planner or SEMRush (there are many more free ones). Then narrow that down until you have the very best, then start using those keywords throughout your site. Also, add a description (ALT tag) to each of your images, describing what's in the image, as this can  help with your SEO. However, don't cram it with keywords, because if for any reason your image can't be displayed on your visitor's computer this is the description that will show in its place.
  • Improve your site's navigation

    You could implement drop-down menus to make it easier for visitors to find what they're looking for on your site, or shift links to legal pages (terms and conditions, privacy and cookies) to the footer. Check out our article on making your site a breeze to use.
  • Get seasonal

    How about adding seasonal graphics to your site? We have created some great original designs for you to use, whether you're having a sale or you just fancy adding some cheer to your site's wallpaper. Updating your site like this is a good way to keep it fresh, and it's also something you can rave about on social media to bring people back to your site.
  • Review your product descriptions

    It's worth taking the time to look through the text accompanying the products in your online shop and ask yourself whether you could say more with less. Long descriptions (over two sentences, say) are fairly clunky and can lead to losing your potential customer's attention.
  • Avoid ecommerce errors and site design mistakes

    Take a look through this list of common mistakes shop owners make when taking their business online, and check that you're not falling foul of them too. Read our tips for a professional site and take any action required to bring your site up to the best possible standard.

We hope you find these tips useful and that they make a positive impact on your site.

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