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With Facebook about to revamp its News Feed to, among other things, display images, videos and check-ins in a way much more like Google+'s, now seems like a good time to reassess the search engine's bold entry into the world of social networking. Did it fulfil social media prophets' cries that it would be a Facebook killer? And more to the point, did it ever need to?

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You might not be able to foresee the quality of the turkey, the reliability of the post or the vagueries of the weather this Christmas, but you can prepare your online business for Christmas early, leaving you time to get on with the card list and deciding which Quality Street to eat all of before anyone notices.

Below are our ten top tips for making the most out of Christmas, a time when online spending is up and the perfect opportunity to grab a load of new customers for the new year.

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As part of Global Entrepreneurship Week (12 Nov - 16 Nov) Create will be answering your questions on site promotion all day, every day, through our Q&A sessions on Twitter @create.

Each day we'll be covering a different topic on promoting your website, from SEO to branding and plenty more besides.

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Link building is arguably one of the more important and influential aspects involved in getting your website to rank well in search engines.

Here are some tips and information on good practices for building links back to your website.

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