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Great, beautiful and high quality images are vital for any website. So what is image optimisation?

Lets consider an example. Digital photographs are very big, high quality images so that you can have them printed and hang them on your wall. It's a different story when it comes to the internet. You are not looking for maximum quality, rather, you are looking for the maximum quality that is needed.

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Paragraphs tend to look a little squished. Remember your college years? You wouldn't hand in some work without increasing the line spacing would you?

Visitors are not obliged to sit and struggle reading your text, so make sure you get it right!

Change the “line height” to create a little extra space between lines of text to make big blocks of text look a little lighter and easier to read.

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Stick to the default width that your chosen template provides. This will usually be the same width as your header image (1000px or 780px).

Our templates are designed to stretch in case you add an image or a table that is wider than your page, but that doesn't mean you should allow your pages to stretch.

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Break up large blocks of text into small paragraphs to make pages easier and more pleasant to read.

Nobody wants to read an essay. If you want to get and maintain your visitors' attention, make text simple, quick, clear and as succinct as possible.

Add high quality images to your paragraphs, aligned to the left or right to liven things up.

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