Blog

With Facebook about to revamp its News Feed to, among other things, display images, videos and check-ins in a way much more like Google+'s, now seems like a good time to reassess the search engine's bold entry into the world of social networking. Did it fulfil social media prophets' cries that it would be a Facebook killer? And more to the point, did it ever need to?

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To fully understand the success of your website, and to discover which elements of it are working best when improving it, it's critical to study the statistics of your website when making business decisions. This practice is known as 'analytics'.

In order to get these statistics you'll first need to add an analytics tool to your website. There are many free analytics tools available online that are easily attached to your website. We've written guides on how to add Google Analytics and StatCounter to your Create website in our HelpCentre.

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Lists, lists, lists. You can't move for them these days. If you don't use them in your business or day-to-day life you'll certainly see them plastered all over the web, thanks to their easy-to-digest, shareable and immediate nature (serious advice: consider writing an interesting list for your blog - you might find it grabs people's attentions quickly).

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In last week's article about spam and scams I talked about how to defend your inbox and your business from potentially dangerous spam. I hope my tips, remembered with the handy mnemonic 'we hate spam', have helped you spot spam from a mile away.

Today I'll talk some more about that, but also I'll look at the other side of the coin. If everyone else is being increasingly wary about spam, how you do make sure that the emails you're sending to your customers aren't suffering the same fate as the dreaded spam?

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