Blog

With Facebook about to revamp its News Feed to, among other things, display images, videos and check-ins in a way much more like Google+'s, now seems like a good time to reassess the search engine's bold entry into the world of social networking. Did it fulfil social media prophets' cries that it would be a Facebook killer? And more to the point, did it ever need to?

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Facebook has announced a significant update to its News Feed, the 'Home' screen of your Facebook profile, where you see stories from friends that might interest you. Changes include larger images and videos, a new layout similar to the mobile experience and (gasp!) more prominent advertising.

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If you've signed up to Instagram, added the feed to your website, snapped some amazing things and got involved with the community, you might think it's time to sit back and put your feet up, but now is the time to strike your audience with these effective techniques!

You can draw more users to your Instagram and your site by holding competitions, jumping on a hashtag bandwagon and encouraging stimulating commentary. Read on to learn more in this, the final part of the 'Instagram Loves Your Business' trilogy!

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As time goes on, social networking becomes more and more important to the way we do business. Although it's integral to getting new customers and making business connections, it's easy to become intimidated by the sheer volume of social networking sites and new 'killer apps'. It seems like every day another web startup professes to have launched a new 'Facebook-beater'.

But instead of poring through the piles of apps, sites and networks out there, pour yourself a cuppa and use our guide below to find the ones that are right for you and your online business!

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Instagram has become quite a social phenomenon and it's a great way to visually stimulate your friends, but have you thought about how you could be using it to promote your business? Not only as part of your social media campaign, but to really connect with your customers through fantastic website imagery.

Create's new Instagram feed widget allows you to display your Instagram pics on your site with ease, but what to snap?

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Instagram is a free smartphone and tablet app (available on the App Store and the Google Play* store) which allows you to take photos with beautiful filters and retro styles and share them online.

Like Twitter and Facebook, people can subscribe to follow your content on Instagram. Your followers will see your new photos as you share them.

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With Create's new Instagram Feed widget, you can add photos to your website straight from your phone or tablet, wherever you are!

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According to a variety of sources*, Pinterest now drives more sales and new customers than Facebook, so it’s well worth your while pinning some of your promotional hopes on it (forgive me).

This social network is unique in that it only allows users to share images on virtual ‘pinboards’. On paper it sounds limited but in fact it’s this simplicity and clarity of purpose that has led it to become the success story it is today. And if you’re not already using it, it’s sitting there waiting to make a success story of your brand!

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Many happy returns to our Facebook Shop app, which has helped Create members get their shops a brand new customer base for a full calendar year now!

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As part of the lead-up to the Mumpreneur Conference UK 2012 (at which we're sponsoring the 'Best Online Business' Award) we're going to be holding a fact and advice-filled, hour-long Q&A session on Twitter.

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The brand new Admin Panel featured in the latest update to Facebook is a great way to get behind-the-scenes information about your audience and their recent interactions with your page.

When you log in to Facebook and go to your page, Facebook will automatically open the Admin Panel at the top of the page.

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One of the most useful features offered by the new Facebook Timeline format is that managers of Business Pages can ‘pin’ the most important story to the top of their page for up to seven days (a pinned story is recognisable by a ‘bookmark’ logo in the top right hand corner).

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Every so often the folks at Facebook like to shake things up a bit for their users by reinventing the look of Facebook profiles. These never change how Facebook works, they just change how it looks, and most people find that the way they use Facebook doesn’t change at all.

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On Friday 30th March 2012, Facebook is getting a makeover!

Just in time for spring, all Business Pages and Profile Pages will switch to the new Facebook Timeline format, which is already in use by some.

If you have already used our Facebook Shop feature to set up your Create shop on Facebook, there’s no need to worry –

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Hello, I'm Laurence the intern, and as you can tell, I know how to sell myself. As I mentioned last time, when it comes to capturing and directing your customers' attention, many of the same rules that apply to websites also apply to Facebook. But there are special concerns too.

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Hello, ladies and gents. I'm Laurence the intern, and over the next few days I'll be looking at Facebook and how best to promote your business on it. This is aimed at people who are new to the medium, but if you're already an expert Facebook marketeer we'd love to know what you think and hear of your experiences.

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