Blog

Whether you're reasonably new to the web or you're a long-time user, knowing the right internet browser (or web browser) for your needs is integral to a smooth and speedy online experience.

In this article I'll be taking a look at web browsers, what they are and how to decide which one is the best fit for you.

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To fully understand the success of your website, and to discover which elements of it are working best when improving it, it's critical to study the statistics of your website when making business decisions. This practice is known as 'analytics'.

In order to get these statistics you'll first need to add an analytics tool to your website. There are many free analytics tools available online that are easily attached to your website. We've written guides on how to add Google Analytics and StatCounter to your Create website in our HelpCentre.

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Lists, lists, lists. You can't move for them these days. If you don't use them in your business or day-to-day life you'll certainly see them plastered all over the web, thanks to their easy-to-digest, shareable and immediate nature (serious advice: consider writing an interesting list for your blog - you might find it grabs people's attentions quickly).

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In last week's article about spam and scams I talked about how to defend your inbox and your business from potentially dangerous spam. I hope my tips, remembered with the handy mnemonic 'we hate spam', have helped you spot spam from a mile away.

Today I'll talk some more about that, but also I'll look at the other side of the coin. If everyone else is being increasingly wary about spam, how you do make sure that the emails you're sending to your customers aren't suffering the same fate as the dreaded spam?

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I love the internet. I really do. However there are some people out there who spoil it for the rest of us, namely spammers, scammers and fraudsters. I’d like to talk about fighting back against these internet irritators, who seem to be hitting our inboxes and contact forms more than ever.

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With the sun finally showing its face, we can start to get on with the important business of being able to see just how many layers of dust have piled up on our mantelpieces, and thus embark on the annual Spring Clean. But spare a thought for your website, sitting online and working hard to get you customers. Perhaps it's time to get siteproud as well as houseproud?

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The way you choose to lay out your website can make a big difference to its overall success.

Layout helps to determine how beautiful the site looks, how easy the content is to read and the quality of the experience that users have when visiting your site.

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So you've built your Create site and you think it's ready to go live. Nicely done! But before you hit that 'Publish' button, make sure you've considered the important points and tasks below.

They're easy to forget to do in the excitement of getting your site on the web, but they'll make a huge difference to your site and how your visitors use it.

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You might not be able to foresee the quality of the turkey, the reliability of the post or the vagueries of the weather this Christmas, but you can prepare your online business for Christmas early, leaving you time to get on with the card list and deciding which Quality Street to eat all of before anyone notices.

Below are our ten top tips for making the most out of Christmas, a time when online spending is up and the perfect opportunity to grab a load of new customers for the new year.

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Choosing the right colours is key to a great website. A great colour scheme will get people interested in your business and returning to your website. Get it right and you'll create an enjoyable experience for your visitors, but get it wrong and they'll hit the 'Back' button.

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Link building is arguably one of the more important and influential aspects involved in getting your website to rank well in search engines.

Here are some tips and information on good practices for building links back to your website.

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When you are considering improving Search Engine Optimisation (SEO) for your website, a phrase that will often crop up is 'link building'. Here's a quick introduction to the main points you should know to get you started with link building.

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Did you know that the quality of your writing greatly affects your Search Engine Optimisation?

Although your tags and meta tags and header tags and the like are well-equipped to help out with your website's SEO, search engines have always made it clear that the Number One Way to improve your search engine ranking is simply to write good content.

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The sun is shining in the sky, the birds are singing in the trees,* and your customers are searching for summer bargains all over the place. Why not beat the high street at its own game? Hold your own summer sale!

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We hope you're currently rushed off your feet with the final flurry of Christmas shopping, but the fun is not over yet! It will soon be time for those Boxing Day and January Sales, so now is a good time to start thinking about if you will host a sale on your website.  

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Hello one last time entrepreneurs!

Global Entrepreneurship Week is finally coming to a close. We have had a great time making and publishing Webinars for you and we hope you enjoyed watching them!

We have also thoroughly enjoyed chatting to you all in the Forum afterwards! Questions were answered and great ideas were had! Many thanks to all our members who participated.

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Hi,

Welcome to the third installment of our webinars for Global Entrepreneurship Week! 

Today we are going to look at setting up a sale in your online shop to provide discounted prices for your customers. Hosting a sale is a great promotional tool to drive new and existing customers to your site, where there will be the opportunity for upselling products and potential "piggy back" sales.

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Hi everyone!

Welcome to our second webinar in celebration of Global Entrepreneurship Week, today I will be showing you how to list your products on the Create Marketplace. With over 150,000 products currently on the Create Marketplace the idea is to get Create users working together and supporting each other, hopefully you'll get a few extra sales at Christmas too!

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With the arrival of our 'Shop Sale' feature, you are now able to set up sales within your shop and specify certain rules to discount your products. This blog post will show you how to set up your first sale.

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The Shop Sale  feature enables you to set up a sale within your shop (Or three if you’re on a Pro Seller + account!) to offer your products at discount prices.

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Good quality images are essential for any good website. By making sure your images are the right sizes, you can avoid bad quality images and keep your site looking fresh and professional.

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Using "Product Options" is a very useful way of streamlining your shop and making your customers shopping experience much more pleasant. You can cut the number of individual products that you need by combining similar items.

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This addition to your product options will make it easier to advertise products correctly and keep track of sales according to a specific option e.g Size or Colour. This has been a highly requested feature and is now ready for use in your shop!

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So,  you want to let your customers personalise a product, add that extra spark and individuality so that it is unique, just for them.  Create’s new “Product Options” feature can do just this! This new feature opens up a wide range of possibilities for your products, from customisable greeting cards to personalised messages.

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Great, beautiful and high quality images are vital for any website. So what is image optimisation?

Lets consider an example. Digital photographs are very big, high quality images so that you can have them printed and hang them on your wall. It's a different story when it comes to the internet. You are not looking for maximum quality, rather, you are looking for the maximum quality that is needed.

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Paragraphs tend to look a little squished. Remember your college years? You wouldn't hand in some work without increasing the line spacing would you?

Visitors are not obliged to sit and struggle reading your text, so make sure you get it right!

Change the “line height” to create a little extra space between lines of text to make big blocks of text look a little lighter and easier to read.

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Our recent Product Options upgrade has improved functionality which allows you to offer gift wrapping with the sale of your products! Why not add the option to have your items gift-wrapped? This is a simple way to add value to your offering, improve your profits and give your customers that extra special online-shopping experience!

To add a gift-wrapping option to your products, simply follow the steps below:

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Stick to the default width that your chosen template provides. This will usually be the same width as your header image (1000px or 780px).

Our templates are designed to stretch in case you add an image or a table that is wider than your page, but that doesn't mean you should allow your pages to stretch.

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Break up large blocks of text into small paragraphs to make pages easier and more pleasant to read.

Nobody wants to read an essay. If you want to get and maintain your visitors' attention, make text simple, quick, clear and as succinct as possible.

Add high quality images to your paragraphs, aligned to the left or right to liven things up.

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The new year is almost here and the January sale is a great way to offer discounts to your customers!

Discount Codes!

The quickest way to do this is to create a sale discount code, this is a very popular way of offering online discounts. 

You can add a discount code to your Shop by visiting the "Customer Discount Codes" section on the left-hand menu of the "Shop" page.

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Merry Christmas Create users! To celebrate the festive season we have released some festive wallpapers to get your website ready for Christmas.

You'll find them in your Design Screen in the usual place, under wallpapers i

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This is a great tool if you currently sell on eBay or are thinking of doing so!

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If you currently sell your wares on Amazon and are a fan of our Order Management facility then this is definitely something you will want to try! 

This feature will really help you to streamline your processes and save you time by allowing you to print dispatch notes and labels for your Amazon orders through our Order Management facility

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It is now possible to add a new page type "External Link" to your main website menu. This means you can include links on your menu which are not part of your Create website. This is handy if for example you have an external blog or a community forum.

If you don't want people to leave your website when accessing the external site, make sure you choose the option to have the link open in a new window when you are setting it up.

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This is a great tool if you currently sell on eBay or are thinking of doing so!

Once you have uploaded a product into your Create shop, you can choose if you would like to list the product on eBay and set the specifics for the listing including your category, listing type, price (if different to in your Create shop), postage costs and much more.

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