Posted by Jamie on Tuesday Mar 4 10:30 2014
The tips below can help you maximise the effectiveness of your web pages to keep visitors on-site and increase conversions. In this blog I'll cover some of the key pages of your website and provide tips on how to make them work better for you.
When assessing the success of your online shop, it's important not to just look at sales through your checkout. There is always more you can do to improve the website experience and provide the right information. Using tools like Google Analytics (starter's guide here), you can see which pages are successful landing pages and which lead to people leaving your website.
Posted by Jamie on Monday Mar 3 09:00 2014
Learn how encouraging an active community around your business can build your audience and get inspiration for your website in our interview with Philippa Askham (right), the owner of March's Site of the Month, Sweetpea Pantry.
Sweetpea Pantry sells bake-at-home mix kits, full of wholesome, natural ingredients. The twist? These colourfully presented kits are meant for the little ones to knead, bake, eat and enjoy!
Posted by Guest Blogger on Tuesday Feb 25 15:00 2014
Today we're hearing from Rebekah Harriman, a social media consultant & coach who specialises in working with creative businesses. Short video is an emerging tool for small businesses and with networks like Vine and Instagram you can be creative and informative in an instant! Over to you, Rebekah...
Video is a very valuable marketing tool for small business owners. It’s great for your SEO and it gets shared more frequently than other media. Customers are also more likely to trust testimonials on video than in writing as they are much harder to fake or make up and actually demonstrating a product helps consumers feel confident in their purchase.
Posted by Create on Monday Feb 24 14:00 2014
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